Spot directed by Somesuch’s Max Weiland captures holiday moments and memories with the people that matter most
Launching on 13th October, this ad by SNAP LDN is the fourth instalment of a brand campaign for P&O Cruises, capturing holiday moments and memories with the people that matter most.
Featuring ‘Getting Started’ by Sam Fender, his first track to feature on a major UK brand ad, the spot is uplifting and warmly captures the moments families can enjoy on a P&O Cruises holiday.
Shot in the majestic Fjords, the ad features a multi-generational family and is a reflection on the power of time together for the different generations. It’s told through snapshots and the moments in-between moments that make holidays live on in the memory. Each episode in the campaign features real relationships in the cast, so the playful mischief of grandparents brought out by their grandchildren is authentic and genuine, as well as the bond between mother and father.
Directed by Max Weiland, and produced by Tarquin Glass, from Somesuch, the campaign will feature fully through the line in TV, press, social and online video.
P&O Cruises vice-president, sales, marketing & brand, Robert Scott said: “In each of the four episodes in this series we’ve been able to tell the story of how a P&O Cruises holiday offers guests exceptional experiences to share with their loved ones. In this particular ad, the family can be seen enjoying once in a lifetime shore experiences set against the stunning fjords landscape – a far cry from the traditional beach and sunbed adverts we have been used to at this time of year.
“At a time when money must work even harder, a P&O Cruises holiday continues to offer excellent value for every member of the family, with accommodation, full board meals, theatre shows, live bands and supervised round-the-clock complimentary children’s clubs, all included. Guests can also rest assured that they can pay for everything on board with the Great British pound, making their holiday money go even further.”
Louisa Fielding, managing partner at SNAP LDN, added: “The Fjords was the perfect backdrop for our latest P&O Cruises story. The amazing scenery and activities would be enough in their own right, but as the scene for a family to come together and strengthen their relationships, well, it’s simply heart-warming. Here’s hoping lots more families like this get to experience the Fjords in the best way possible – on a P&O Cruises holiday.”
CREATIVE AGENCY: SNAP LDN
CREATIVE DIRECTOR: Liam Wilson
AGENCY PRODUCER: Ben Exley
MANAGING PARTNER: Louisa Fielding
ACCOUNT DIRECTOR: Charlie Fry
SENIOR ACCOUNT MANAGER: Melissa Adamou
FILM PRODUCTION: Somesuch
DIRECTOR: Max Weiland
PRODUCER: Tarquin Glass
EXEC PRODUCER: Scott O’Donnell
CINEMATOGRAPHY: Harry Wheeler
EDITOR: Vid Price @ Trim
POST PRODUCTION: Black Kite
SOUND DESIGN: Jungle
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