The Speedverse PRG – the new model from Salomon Sportstyle – blurs the boundaries and invites us to explore new territories.
This modern reinterpretation of the iconic Speedcross trail shoe shakes up the status quo, by decoding the possible parallels between outdoor and urban life.
The agency DDB Paris, with the young trio of directors Bleu Desert, transport the viewer through a one-minute ode to movement where nature and concrete blend perfectly.
One movement leading to another, we are transported between two worlds, following the rhythm of the dancer Janina Sarantšina ; and it feels like an invitation to explore and decode new horizons.
This new campaign for the Sportstyle category is part of the launch of Salomon’s new brand platform, with the ambition to inspire younger and more urban communities.
Brand Managers: Alexander van Oostrum, Marion Presigny
Agency: DDB Paris
Chief Creative Officer: Alexander Kalchev
Art Director/Copywriter: Yassine Ouadah Tsabet
Art Director/Copywriter: Nicolas Denis
Agency Producers: Chloé Travaillard, Anne-Catherine Periac
Agency Account Manager: Romane Philippe
Agency Supervisors: Olivier Guillerot, Xavier Mendiola
Directors: Bleu Désert
Dancer: Janina Sarantšina
Producer: Jonathan Martinot
Line Producer: Sébastien Cosset
First AD: Steve Berron
Location Manager Montpellier: Thomas Greck
DOP: Angelo Marques
First AC: Félix Sujet
Stylist: Anita Szymczak
Post-Production: Back Up
Post-Producer: Diego Marie
Editor: Antonin Brones
Color Grading: Nicolas Gautier
3D Supervisor: Mike Attia
3D Artist: Adrien Bavant – SDRN
2D Compositing: Pierre Manry
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