Directed by Fiona Jane Burgess, the new version focuses on themes of body image for the 20th-anniversary video
It’s been 20 years since the song was released, but Christina Aguilera still thinks you’re beautiful, despite social media often saying otherwise.
To mark the changing times Aquilera has released an updated version of her “Beautiful” music video that takes aim at the vitriol on social media that can have negative effects on body image and mental health.
“The original ”Beautiful” video set out to bring awareness and a sense of compassion in the face of criticism,” she wrote on Twitter.
“It still carries an important message to remember our core values outside of what’s being fed to us…to find a sense of balance and accepting ourselves for who we are.”
“This film is a love letter to young people in 2022. It’s an acknowledgment of the fact that social media has totally transformed our relationship with our bodies, and in turn, our mental health,” said Director Fiona Jane Burgess.
“Young people are constantly fed images of unrealistic beauty standards, and with more images and influencers than ever circulating online, it’s virtually impossible to control what information young people consume. This in turn has created an online world which can be as positive as it is volatile. This film explores the tension between progression versus regression in terms of beauty standards and how our cultural relationship to it has evolved in the last twenty years, specifically in relation to the impact it’s having on children and young people.”
The original ''Beautiful" video set out to bring awareness and a sense of compassion in the face of criticism. It still carries an important message to remember our core values outside of what’s being fed to us…to find a sense of balance and accepting ourselves for who we are ❤️ pic.twitter.com/an9N8gRbhM— Christina Aguilera (@xtina) October 19, 2022
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