Nutrien Ag Solutions, one of Australia’s largest agriculture companies, has launched an exciting new brand campaign: Going Further via By All Means.
The integrated campaign launched during the AFL Grand Final telecast and aims to capture the commitment, expertise and advantage of doing business with Nutrien Ag Solutions for the ongoing success of Australian agricultural businesses.
Nutrien Ag Solutions national marketing manager Lachlan Still said the brand campaign is an important step in telling Nutrien’s story: “Nutrien Ag Solutions is focused on supporting the growth and success of Australian farmers. Going Further means we are forward thinking, optimistic and focused on solutions – as our name suggests. This campaign also helps promote the full breadth of our service offering. It’s about bringing forward innovative ideas and reliable advice to help farming businesses thrive now, and also navigate what’s ahead.
“Congratulations to the team at By All Means, since their appointment they have demonstrated great discipline and passion in the development of the campaign resulting in some fantastic work.”
Says Mat Cummings, managing partner at By All Means: “It’s been a real pleasure working with the team at Nutrien Ag Solutions and we are enormously proud of what we’ve been able to produce with their help. We hope this campaign can take the Nutrien Ag Solutions brand further, just as they do for their own customers.”
The campaign follows a competitive pitch, in which By All Means was appointed by Nutrien Ag Solutions.
Client: Nurtien Ag Solutions
Director, Corporate Affairs & Marketing: Carissa Buckland
National Marketing Manager: Lachlan Still
National Campaign Manager: Lauren McAloney
National Marketing Manager – Independents: Sarah Wilcock
Creative Agency: By All Means
Creative Partners: Ed Howley & Toby Cummings
Managing Partner: Mat Cummings
Senior Art Director: Britt Manning
Senior Copywriter: Aaron Pepper
Copywriter: Ash Gotti
Producer: Susannah George
Finished Artist: Joanne Gerace
Production Company: Airbag
Director: Will Horne
Executive Producer: Martin Box
Producer: Christine Tan
DOP: Marden Dean
Steadicam: Justin Besser
Drone Ops: XM2
Stills Photography: Thom Rigney
Edit: ARC EDIT
Editor: James Ashbolt
Online & VFX: Fin Design & Effects
Sound & Music: Squeak E Clean Studios
Sound Design: Paul Le Couteur
Music Composition: Jesse Watt
Retoucher: Dave Mercer
Media Agency: Next & Co
Head of Organic Search: John Vlasakakis
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