DDB México is awarded the Creative Use of Data Grand LIA and the Digital Grand LIA
(New York,18th October, 2022) Today, London International Awards (LIA), one of the world’s most prestigious Global Award Shows, continuing its tradition of a total focus on creativity is pleased to reveal its 2022 Winners from across 27disciplines.
Created for Creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days. Our judging process has no pre-judging. Each juror sees every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensures that all work was judged equally through careful deliberations and robust discussions.
Humberto Polar, Partner & Chief Creative Officer at The Juju and LIA Non-Traditional juror commented, “Judging LIA as a part of such a fantastic group of professionals made my year.We managed to have awesome discussions and to exchange valuable points of view about the state of our business, in the process of awarding the very best of the year. About the winners, it is clearer than ever that the best current advertising goes far beyond a speech or a narrative, and it commits to take action which means a lot, since advertising a part of the communications industry. Either for a brand or for a cause, we should give more value to those messages that trigger other concrete things and make people move from where they are.
LIA has assembled a truly inspiring community of creatives, eager to evolve our craft and meet the particularities of the zeitgeist, and it shows in the awarded work.”
Mexico scored 13 Statues at LIA 2022 – two Grand LIAs, sixGold, one Silver, four Bronze and attained two Finalists.
For the first time in the history of LIA, Mexico has won not one but two Grand LIAs.
The piece of work titled “Data Tienda” for Gahr We Capital won the highest accolades for DDB México from both the Creative Use of Data and Digital juries. In addition to the Grand LIAs, five different juries awarded “Data Tienda” Gold Statues.
DDB México, Mexico City
• GRAND LIA in Creative Use of Data for Gahr We Capitaltitled “Data Tienda
• GRAND LIA in Digital for Gahr We Capital titled “Data Tienda
• Gold – Creative Use of Data – Data Collection and Research for Gahr We Capital titled “Data Tienda”
• Gold – Digital – Creative Use of Data for Gahr We Capitaltitled “Data Tienda”
• Gold – Evolution – Brand Action for Gahr We Capital titled “Data Tienda”
• Gold – Non-Traditional – Creative Use of Data for Gahr WeCapital titled “Data Tienda”
• Gold – Transformative Business Impact – Sustainable Government and Community for Gahr We Capital titled “Data Tienda”
Bas Korsten, Global Chief Creative Officer at Wunderman Thompson and Digital and Social Media & Influencers Jury President commented, “In Digital, the Grand LIA was one that we all rallied behind. It was called “Data Tienda” from Mexico. Women that weren’t able to get a loan were now, because of the way they collected the data, were now able to get those loans. The impact that this had in the lives of these women and the people around them was something we wanted to celebrate and serve as an inspiration for other creatives in other parts of the world. As a jury you look for things that make an impact in the world. And inspire people to think about other innovative ways to deal with in the category. And this project did just that.
Additional Winners from Mexico include (in alphabetical order):
Commonwealth / McCann, Mexico City
• Finalist – Design – Signage for Chevrolet titled “Signs From Beyond”
Ogilvy México, Mexico City
• Finalist – Branded Entertainment – Scripted Short Film for Cerveza Victoria titled “Victoria Cempasúchil: The Taste Of Reunion”
VMLY&R, Mexico City
• Silver – Music & Sound – Music Adaptation – Song for Movistar Telecommunications titled “Shout”
• Bronze – Online Film – Copywriting for Movistar Telecommunications titled “Shout”
• Bronze – Online Film – Corporate Image for Movistar Telecommunications titled “Shout”
VMLY&R Commerce, Mexico City
• Gold – Digital – Creativity in Commerce for Corona titled “Jersey Pay”
• Bronze – Ambient & Activation – Beverages – Alcoholic for Corona titled “Jersey Pay”
• Bronze – Ambient & Activation – Creativity in Commercefor Corona titled “Jersey Pay”
Barbara Levy, President of LIA, said, “Heartiest congratulations are definitely in order. DDB Mexico has outdone themselves by winning the first Grand LIAs for Mexico. It is already quite a feat to win a Grand LIA but to win two Grand LIAs is taking the work to another level. We are very excited and know we will see more groundbreaking work from Mexico.”
In total, 754 LIA statues and 230 finalists were awarded to 45 countries with the United States leading with 254 wins, followed by Germany with 81, the United Kingdom with 53 and India with 37 statue winners.
Of The Year Winners will be Announced on 8th November.
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year 21 Grand LIAs were awarded:
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi – Better With Pepsi titled “Burger King”, “McDonald’s”,”Wendy’s”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the EvolutionGrand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & WellnessGrand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness – Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-TraditionalGrand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical – Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi – Better With Pepsi titled “Burger King”, “McDonald’s”, “Wendy’s”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & AudioGrand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
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