The campaign titled ‘Where can’t we go together’ is conceptualised by DDB Mudra group.
Meta, today released its new consumer marketing campaign – ‘Where can’t we go together’, to highlight the way its apps are enabling social connections and helping people make progress in life. This is the first occasion where the company is collectively highlighting the value of its platforms through its films in India.
Almost a year ago, the company introduced a new name, ‘Meta’, which brings together the apps and technologies under one company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities, and grow businesses. But the company’s mission remains the same, which is to give people the power to build community and bring the world closer together.
With the new campaign from Meta, the company plans to share glimpses of stories from India, where young people particularly are following their passions and leveraging their entrepreneurial zeal in pursuing ideas that move them forward. The stories will highlight how these happen on Meta’s platforms today and could potentially happen in the future too.
Avinash Pant, Director of Marketing, Facebook India (Meta), shared more context, “At Meta, our marketing strategy has always been to take inspiration from real people and the way they use our platforms, and share it more widely. On Instagram and Facebook, we know the deep impact that Reels is having on people’s lives today, so is AR, in unlocking creativity, spurring trends and providing experiences. Our films try to capture unique stories involving these insights, and more, and in the process highlight how Meta is invested in helping people communicate and express themselves freely.”
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