The recently launched social campaign, Score Yours, encourages fans to celebrate home goals simply by posting their celebrations as stories on Instagram. The best bit, if fans use the team stickers, and tag @mcdonaldsau, the bespoke Score Yours bot automatically responds with a code for a free Big Mac.
The campaign comprises of player social content for each team, encouraging fans to get involved and showing them how, as well as fan and player content which leans into all the weird and wonderful ways fans celebrate their team’s success.
Launched on October 7th, and running throughout the 2022/23 A-League season, Score Yours is set to reward fans for doing what they love – supporting their team.
To score a free Big Mac participants simply post a celebration after a MCFC or WUFC home goal to their IG story using…
- The Score Yours stickers
- Tag @mcdonaldsau
Sit back and wait to hear from Macca’s!
In the words of Melbourne City and Western United players: ‘next goal we score, score yours!”
Client: McDonald’s VIC/TAS
State Marketing Manager: Melissa Rogers
Marketing Consultant: Amy Phillips
Lead Agency: Gemba
Executive Creative Director: Boyd Hicklin
Creative Director: John Weir
Head of Creative & Production: Alexandra Longbottom
Graphic Designer: Julia Mancuso
Senior Account Manager: Conor Gilchrist
Head of Strategy: Adam Hodge
Production Company: Betty Wants In
Director: Michael Mouritz
Executive Producer: Drew Dunlop
Production Manager: Ally Curtis
Director of Photography: Chas Mackinnon
Post Production: Betty Wants In
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