Manu will oversee a rooster of growing clients that include Dole, Diageo, GE, Spectrum and Opendoor
Lanfranco&Cordova has announced that Manu Hoffmann is joining the agency as creative director.
Manuel ‘Manu’ Hoffmann is a creative director with 14 years of experience in advertising across different markets such US General and Hispanic Market. His recent Mother blanket Campaign an idea that taps into a local tradition to address malnutrition problems won 2 Gold Lions at Cannes Lions 2021.
He has worked in both independent and network agencies such as Commonwealth, Cassanova, McCann New York, and Ogilvy in Ecuador. Manu Hoffmann “I am honored to join L&C, one of the best Independent Agencies in the world. Is a great place for ideas for ideas to happen as it’s creatively led. Gian and Rolo, aside from being great leaders, are also creative people that help me learn and push my ideas further. I am really excited to be part of such an amazing group of people”.
Rolando Cordova co-founder and chief creative officer L&C, says: “We met Manu while working at McCann New York and since then, we’ve been big fans of his work and creative thinking. We were looking for ways to work together, so we are happy he is joining us as a creative director. Manu has worked for both the general and multicultural market in the US and is originally from Ecuador, always bringing optimism as the immigrant way of thinking that is so truthful to L&C’s DNA. We are excited to see what we’ll be achieving together in the coming months”.
Manu will oversee a rooster of growing clients that include Dole, Diageo, GE, Spectrum, Opendoor, Expedia Thumbtack, etc. The agency with a HQ in New York City and a studio in Lima-Peru, is expanding to 21 full-time employees including designers, programmers, and editors to have a top notch craft studio in Lima.
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