Koala is back at it with its second creative campaign of the year, continuing its partnership with Clockwork Films and director, Armand de Saint-Salvy.
This time, Koala is introducing a new Brand Mascot “Koko” whose sole mission is to make sure you get really comfortable with their products. The campaign aims to highlight a common-held fallacy: you have to try your mattress and furniture in store before you buy. With the online DTC player insisting that getting to try their products for 120 days and nights risk-free in the comfort of your own home, in every way imaginable, is a proposition that cannot be beat.
The TV commercials are underscored by a second Australian icon – Daryl Braithwaite’s song “As the Days Go By” – and are supported with a fully integrated campaign across OOH, digital video channels, social media and owned platforms.
Says Bradley Firth, VP of brand and creative at Koala: “We are very proud of this campaign, and even prouder of the people and processes behind it. Created and executed by our talented in-house creative and media teams, with the help of Armand our film director and the production team at Clockwork. With the work underpinned by a strategic brand plan that delivers on both our short and long term objectives, with an absolute focus on being different, distinct and effective.”
Says de Saint-Salvy: “Koala’s creative team are incredibly smart at utilising their inhouse model. Strategy and creative were born from the one hive mind, which allowed us freedom to create with a clear goal. Wish I and the fabulous Clockwork team could take full credit for the last campaign performing phenomenally, but it’s really born from their smart, supportive internal structure. Pleasure to work with Koala and Clockwork Films again. I’ll never look at koalas the same way again. Daryl Braithewaite either.”
The expanded Koala range, which includes their iconic Mattress Range, the new Balmain Bed Base, the new Getaway Sofa Range, the new Stunner Sofa Bed, the new Homewares range, and old favourites such as the Cushy Sofa Bed – are all influenced by the Australian landscape (colour palette and materials), to bring ease and comfort into Aussie homes.
Says Miles Thomas, director of brand marketing, Koala Australia: “Buying furniture can be boring and bloody hard work. Our model offers an alternative that’s easy, affordable and fun. At the centre of this model is our unbeatable 120 day risk-free, hassle-free trial.”
All products purchased from Koala automatically come with a 120 night trial period. Within this time, if the product is not just right, Koala will help organise a hassle-free return (which includes free pick-up in Metro areas of Sydney, Melbourne, Brisbane, Adelaide and Perth) and full refund. No catch, no loopholes.
Chief Commercial Officer: Rory Costello
VP Global Brand Strategy & Creative: Bradley Firth
Director Brand Marketing: Miles Thomas
Associate Creative Director: Matt Koo
Art Director: Bronwyn Davis
Senior Designer: Natalie Shue
Videographer & Photographer: Drew Dunbar
Integrated Producer: Nikki Jones
Director Organic Marketing: Paulie Savant
Marketing Manager: Ashley Skalsky
Senior Media Manager: Michaella Naicker
Content Marketing Manager: Alex Irving
Performance Marketing Manager: Jules McKie
Production House: Clockwork Films
Director: Armand de Saint-Salvy
Executive Producer: Heath George
Senior Producer: Alan Robinson
Production Manager: Isabel Stanfield
DOP: Alex Serafini
Art Director: Jan Edwards
Stylist: Suzanne King
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