ING has announced the Good Finds Market, a dedicated online marketplace that supports Australian social enterprises, launching on 29 October brought to life by agencies Ogilvy Australia and One Green Bean (OGB).
To mark the launch, electronic music duo Peking Duk have collaborated with First Nations owned and led stallholder Sobah Beverages to release a limited-edition non-alcoholic lager, available exclusively at INGgoodfinds.market from this Saturday.
The online market opens as research from ING reveals a third (35%) of Aussie adults want to buy from social enterprises more often, but a fifth (21%) of the nation do not know how to find them.
Says Carly Yanco, ING Good Finds Market spokesperson: “We’re thrilled to unveil the ING Good Finds Market. Coming out of a turbulent few years, we’ve learnt Aussies want to support social enterprises that create products which make a positive difference. This is backed by our research, which also uncovered a real missed opportunity – that one in five Aussies don’t know where to find these types of products.
“ING’s Good Finds initiative seeks to solve this problem by creating an online shop that houses ING’s alumni of social enterprises that do good – making it easier for Aussies to pick up some good finds. And, all profits generated through the sale of the products on the site go directly back to the social enterprises to support their causes.”
‘Peking Duk’s Fake Magic Lager’ which is named after the duo’s dance-floor filler, is enriched with lion’s mane mushroom and all proceeds from the limited-edition lager will go back to Sobah to support its work promoting First Nations’ culture, arts, language, and history.
A strong belief in the importance of Sobah’s mission to destigmatise socialising sober, was just one of the key reasons Peking Duk decided to lend their creativity, and taste buds, to the new brew: “We’ve been riding the non-alcohol wave for a while now – especially when we’re on tour and want to have a few pre-show drinks, without the headache. So, we’re stoked to partner with Sobah for the launch of INGgoodfinds.market to create our very own non-alcoholic lager to help Aussie’s cut back their alcohol intake.”
Says fellow Duk Adam Hyde: “It’s even better that the sales from our beer will go to Sobah’s truly epic initiatives giving back to First Nations communities. We can’t wait for you all to try it.”
Dr Clinton Schultz, proud Gamilaraay man, psychologist, and founder of Sobah Beverages says: “We’ve loved collab-ing with Peking Duk on this awesome project that will help us do more good and give back to grassroots organisations. Every single beer we sell, helps us on our mission to champion Aboriginal and Torres Strait Islander culture and reduce the stigma around socialising sober.
“Imagine the impact we could have if even half of Australians bought one thing from a social enterprise? That’s why initiatives like the ING Good Finds Market, that make it easier for Aussies to find and support businesses doing good, are so important.”
‘Peking Duk’s Fake Magic Lager’ is one of four collaborative products which will launch exclusively on INGgoodfinds.market across the month.
Next up, Bondi Lifeguards Hoppo, Huttsy and Singlets have teamed up with Sydney-based Good Citizens Eyewear to design a range of sunglasses with 100% recycled frames made from plastic bottles. The limited-edition designs, hand-built by the lifeguards, will launch on the marketplace on Saturday 12 November.
Adds Yanco: “Since 2014, ING has supported more than 100 social enterprises that do good. The launch of the ING Good Finds Market is just one of the ways we are helping to create a sustainable economy.”
The INGgoodfinds.market* launches on Saturday 29 October and will be open on four Saturdays until 19 November. The market is open all day and features good finds from a number of Australian social enterprises. These include period-stigma fighting TABOO Period Products and Two Good Co, who support women with lived experience of homelessness and domestic violence.
Ogilvy Australia – Agency
Tom Warren – Senior Account Director
Cindy Diep – Account Manager
Annie Lim – Strategist
Carl Robertson – Associate Creative Director
Blake Arthur – Associate Creative Director
Paola Pelligro – Designer
PR Agency: One Green Bean
Media Agency: UM
Discussion about this post