With Hyundai’s large range of innovation, the brand places itself in the forefront of an electric and technological revolution. Together with Innocean Berlin and renowned director duo Dorian and Daniel, the Korean car maker created its largest European campaign to date, proving that Hyundai does not onlytake people from A to B, but also from today to tomorrow.
Four 30-second ads, accompanied by an overarching brand film, are showcasing Hyundai’s most impactful innovations. From Car of the Year IONIQ 5 to robot SPOT, Urban Air Mobilityand robotaxis. From the new IONIQ 6 to XCIENT Fuel Cell trucks and a Hydrogen City concept. The brand demonstrates how progress comes in many shapes and forms. With some innovations from today, and some for tomorrow, they all have the purpose to power people’s worlds.
The campaign, which goes hand in hand with the photography created by lifestyle-automotive photographer Dave Hill,constantly creates beautiful connections between technology and personal storytelling – giving a fascinating glimpse into what the brand is achieving in the area of sustainability and innovative mobility, and how its technologies fundamentally improve people’s lives.
With visual effects by bEpic, this captivating journey lets the viewer dive into the excitement of how the very near future,which Hyundai is already investing in, looks like, creating a feeling of harmony between technology and humanity. With this campaign, Hyundai proves its move from car manufacturing to mobility service provider, powering people in beautiful and efficient ways.
The campaign, shot in Barcelona and its outskirts in the summer of 2022, will run across Europe on TV, social media, print and OOH.
“Hyundai’s brief to us was to show how the brand brings progress to humanity. Our job was quite simple: we didn’t have to make promises like many brands, instead we focused on showing the products they have today. From electric vehicles, to flying autonomous taxis or the latest in robotics, no OEM offers people such a range of mobility services. So, whatever you are after, let Hyundai power your world.”
Gabriel Mattar, European CCO, Innocean Berlin.
About INNOCEAN Europe
INNOCEAN, launched in 2005 as the marketing vanguard for Hyundai Motor Group, evolved rapidly into a true global marketing communications company, with more than 3,000 employees and a worldwide network consisting of 21 overseas operations.
Its European network, with more than 420 employees from 30+ nationalities, builds bespoke international teams in proximity to clients across its offices in Frankfurt am Main (also serving as the regional HQ), London, Paris, Madrid, Milan, Moscow and Istanbul.
The agency has accelerated its expansion since the set-up of a European Creative Hub in Berlin. In 2018, it hired Gabriel Mattar and Ricardo Wolff as European COO and ECD respectively, to lead a tight-knit, award-winning international creative team based at the Hackescher Markt.
Client: Hyundai Motor Europe
CMO: Andreas-Christoph Hofmann
Director Marketing: Laura Rathai
Head of Brand Strategy & Campaign: Andrea Razeto
Brand Communication Strategy Manager: Hyang A Kim
Brand & Campaign Digitalisation Manager: Alexander Biglands
Agency: Innocean Berlin
European Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Director Art: Shelley Lui
Associate Creative Director Copy: Wojtek Kowalik
Creative Director: Igor Karpalov
Senior Art Director: Saymon Souza
Copywriter: António Neto
Art Director: Gonçalo Martinho
Junior Art Director: Elena Marin
Junior Copywriter: Clara von Heintze
Copywriter Intern: Divya Mirlay
Chief Operating Officer: Jonathan Hill
Business Director: Björn Wilke
Senior Account Director: Sven Kuebler
Senior Account Manager: Leonie Knorr
Junior Account Manager: Ipek Temel
Account Manager Digital: Ichraq Sabbani
Account Manager Digital: Sheena Rajgarhia
Digital Account Mgr. Trainee: Ismail Cobanoglu
Head of Production: Fabian Barz
Senior Producer: Juergen Joppen
Senior Art Buyer: Kamila Koelling
Creative Service Manager: Ian MacDonald
European Strategy Director: Sophia Goerner
Planning Director: Anna Nowak-Otto
Senior Digital Strategist: Serena Merletti
Strategist: Ilaria Traverso
Film Production Company: Zauberberg Productions GmbH, Berlin
Directors: Dorian & Daniel (Dorian Lebherz, Daniel Titz)
DOP: Christophe Collette
2nd Unit DOP: Pascal Remond
Executive Producer: Frederik Poppenk
Producer: Ulrich Kreis
Production Assitant: Britta Liesen / Natalia Ciborowska
Editing: Zauberberg Productions GmbH, Berlin
Producer: Nina Icks
Editor: Benjamin Entrup, Simon Klinkertz, Sebastian Stoffels
Production Designer: Rodo Siffredi
Styling/Wardrobe: Monica Zafra
Make-Up / Hair: Pati Abril
Casting: DeeBeePhunky (all Europe) & SurFilm(Barcelona)
Post-Production: Zauberberg Productions GmbH, Berlin
Producer: Nina Icks
VFX / CGI: pEpic
VFX Producer: Lion Graf (bEpic)
On Set VFX Supervisor: Jan Huebel (bEpic)
Music: 5 different tracks (Brand, Lights, Waves, Crybaby, Grandpa) by 2WEI Music GmbH
Sound Studio: KRAATZ Studio GmbH
Sound Engineer: Stefan Kraatz
Photographer: Dave Hill
Photo Production Company: Sonda Productions S.L.
Photo Post-Production: Recom GmbH & Co. KG
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