Motivated by its vision to become the most trusted partner in the tradie industry, hipages Group has invested in its future growth and made a new appointment to its creative stable with earned-first creative agency, We Are Different joining the agency roster.
hipages Group has announced We Are Different, has picked up the tools across Australia and New Zealand to accelerate the delivery of its business ambition and amplify how it communicates value across its suite of technologies, with impact.
hipages Group creates effortless solutions that help trades streamline and grow their business, best known for its founding platform and Australia’s largest online tradie marketplace, hipages.
Says Nick Ellery, vice president of marketing, hipages Group: “Our technologies are transforming the tradie industry, and we’re growing quickly. We have a robust strategy in place to educate tradies on our value across all of our brands and further accelerate our growth. Our partnership with Different plays a significant role in achieving our ambition. They are a determined and bold PR agency that understands our business. Together, we’re engaging tradie business decision makers and creatively sharing our story to attract new audiences.”
Different has delivered a PR strategy that will seamlessly extend brand, content and digital activity. Since onboarding in July 2022, the agency has hit the ground running with back to back hipages campaigns including the hipages Know Your Home Report and amplification of the platform’s The Block sponsorship.
Different is managing creative campaigns and media relations across all of hipages Group’s solutions which also includes NZ’s leading online marketplace, Builderscrack and SaaS platform, Tradiecore, designed to take the burden out of business admin for tradies.
Says Stuart Terry, founder and director of We Are Different: “hipages Group is a dream client for Different – a disruptive Aussie start-up that’s since listed on the ASX and cemented its commitment to transforming the home improvement industry. We’re energised by the team’s passion for creativity and belief in the power of PR. The team has approached the relationship like a true client-agency partnership and we’re excited to be doing things differently together.”
Discussion about this post