Iconic Australian retailer Godfreys has appointed independent digital experience agency, Hello Social, following a comprehensive competitive pitch.
For 90 years, leading vacuum and cleaning experts Godfreys, has proudly been Australia and New Zealand’s go to destination for floorcare. The business, which continues to transform the way the Australian and New Zealand market buys vacuum and cleaning products, has grown to more than 150 stores and has serviced more than three million customers.
Says Julien Dupuche, director of client services: “We’re excited to be working with such a disruptive retail leader. The brand has set and delivered an impressive digital transformation agenda to date and we’re looking forward to complementing their continued efforts.”
Godfreys has engaged Hello Social to continue to better connect its physical and digital efforts under a streamlined customer experience – with a focus on social content generation and engagement.
Says Nathan Dixon, head of marketing at Godfreys: “Hello Social has a proven track record of delivering impactful strategic, creative and media outcomes. Their full-service capabilities really stood out in the pitch process, with work well underway we’re excited to bring it to market.”
Godfreys joins the likes of Uber, Kimberly-Clark, Reckitt, Paramount Pictures, CoinSpot, Rebel Sport, Afterpay, PUMA, Sunbeam and others who have appointed the agency this year.
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