The Loeries Awards has announced that FCB Joburg was the only South African agency to win a Grand Prix. FCB Joburg won eight awards, including the Molefi Thulo Grand-Prix in the Radio and Audiocategory for the ‘Coca-Cola Beatcan’ campaign.
Coming out of the premier Loeries Awards, FCB Joburg says that it was one of the highly awarded agencies for the two-day event, snatching awards across multiple categories.
According to the agency, in addition to winning one of the most coveted Loerie awards, the agency was awarded two Golds, four Bronzes and a Craft Certificate for the ‘Coca-Cola BeatCan’ campaign.
As well as a Silver Loerie for Digital Youth ICT Academy at the 2022 Loeries Awards.
The agency says that the Loeries is widely considered as the highest accolade agencies and brands can receive, recognising creative excellence in the advertising and brand communication industry across Africa and the Middle East region.
Ahead of the award announcement, FCB Joburg received 22 shortlists for work carried out for clients:
- Toyota South Africa Motors
- The Coca-Cola Company
- Digital Youth ICT Academy, and
- Groote Schuur Hospital Trust.
The ‘BeatCan’ campaign for Coca-Cola South Africa received a total of seven awards.
The agency further received two Golds for Branded Content Radio and Audio and Radio Craft-Music and four Bronzes for the following categories:
- OOH Direct Mail
- Digital — Social Media
- Integrated Campaign, and
- Branded Content — Film Series.
In addition, the agency was also awarded a Craft Certificate for OOH — Use of Technology.
The agency says that the consumer-led engagement campaign sought to celebrate the youth by connecting them through the power of music, encouraging them to continuously use their imagination to create music that truly represents them, one Coke can at a time.
The ‘BeatCan’ campaign was also awarded at the 2022’s Cannes Lions.
FCB’s in-house studio, FCBDesign walked away with a Silver Loerie for the Digital Youth ICT Academy in the Branded Identity & Collateral Design — Identity Programmescategory.
“It is an incredible achievement for both agency and client to be recognised by the Loeries. We are honoured and truly thankful to our long-standing clients for trusting us as the creative custodians of their brands,” says Tseliso Rangaka, chief creative officer at FCB Joburg.
“A big thank you to our own teams for producing excellent strategic and creative work that connects to popular culture and stands the test of time,” Rangaka concludes.
FCB Joburgs’ creative leaders are also regular jury panel members. For 2022, four of our creative directors put their extensive experience to work, serving on panels across various categories.
According to the agency, creative work as celebrated and recognised at the 2022 Loeries Awards continues to serve as a testament to the power of timeless and timely work, backed by data and insights, in delivering true value for clients.
For more information, visit www.fcb.co.za. You can also follow FCB Joburg on Facebook or on Twitter.
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