(Pictured: Guy Marshall, Jade Ramsey-Elliot, Emil Vrisakis, Luke Furniss, Christine Annis-Brown, Jolene Cornford, Malin Lejonklou, Amy Anderson)
Building on the success of Smile’s Sydney office, Bashful Group is excited to announce that its fashion, lifestyle and beauty specialist agency, Smile, will be opening an office in Melbourne today.
Smile is already working with some of Australia’s leading fashion, beauty and luxury lifestyle brands including Zimmermann, Ksubi, H&M, Schwarzkopf Professional, Dr. LeWinn’s, Sheike & Witchery. In particular Zimmermann have been with the business since its inception and have been partners in mutual growth.
Smile’s positioning of Art + Intent is a philosophy that combines classical brand strategy with a deep understanding of the codes of fashion and beauty. This approach leads to an executional excellence that solves business problems. Alongside the opening of the new Melbourne office is a reinvigorated website www.smileagency.com.au
Luke Furniss, creative partner of Smile Melbourne, brings with him an extensive experience and strong portfolio, most recently from his work as Creative Lead for Portas’ Melbourne office.
Says Furniss: “Smile’s proven history of creating and nurturing magnetic brand worlds is incredibly exciting. I’m thrilled to be working with this bunch of smart, inquisitive minds and dreamy creators. We’re looking forward to finding that sticky, exciting sweet-spot where creativity and intention collides.”
Says Emil Vrisakis, creative founder, Smile: “Luke is a significant strategic and creative force. We are super excited to partner with him on our Smile Melbourne offering. Luke’s passion for the craft and his creative vision will help us cement our position in Melbourne.”
Says Simon Bookallil, co-founder and CEO, Bashful: “Smile’s success is driven by its core understanding of the categories, matched with exceptional craft. Our work has helped our clients expand globally and stand out in Australia. This is Smile’s first location outside Sydney. We are on a path to continue this expansion in the future with other markets. ”
For further information, you can view the Smile Agency website here, and follow them on Instagram.
Bashful Group is a group of independent but connected specialist businesses that include Bashful Agency (advertising, content and design), True North (publishing), New Moon (events, experiential and influencer), TMC (PR, events and influencer) and Smile (fashion, lifestyle and beauty).
Smile Agency specialises in fashion, lifestyle and beauty brands. Smile work with Zimmermann, Ksubi, H&M, Schwarzkopf Professional, Dr. LeWinn’s, Sheike & Witchery.
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