Creative Commerce Spikes are evolved from the Creative eCommerce Spikes. Media Spikes refreshed to celebrate true media ideas
Spikes Asia has announced that entries are open for the 2023 Awards. Now in its 36th year, the Spikes Asia Awards will return to in-person judging after a three-year hiatus, with Asia Pacific’s creative communications community coming together in Singapore to celebrate and learn from the definitive Asian benchmark in creativity in March 2023.
Entries into Spikes Asia are being accepted until Thursday 19 January 2023.
On entries opening, Jenny Lau, Events Director, Spikes Asia, said, “Spikes Asia celebrates the very best in creativity across the Asia Pacific and we are excited to bring our juries together to judge the work in person this year. The changes to the awards reflect the ever-evolving industry trends and allow Spikes Asia to continue setting the benchmark for creative excellence across the region.”
Since the introduction of the Creative eCommerce Award in 2019, the industry has seen a massive shift in how customers interact with brands, both online and offline. To reflect this rapidly shifting landscape, this Award has evolved into Creative Commerce, celebrating the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys.
Yasuharu Sasaki, Chief Creative Officer, Dentsu Inc., Japan, who will chair the Creative Commerce Award, commented, “I’m very excited to serve as Jury President of the Creative Commerce category for Spikes Asia 2023. This category shows how work can strengthen consumer engagement and, how we, as creatives, help brands drive change in ways that are transformative for their businesses. From commerce rooted in the diverse cultures of the Asian region to commerce based on cutting-edge technology, let’s bring new creativity from the Asia Pacific that will change the entire world. I’m looking forward to immersing myself in the creativity that emerges from entries this year.”
The Media Award has also been refreshed to reflect the evolving industry and ensure that the jury is in the best position to award specifically creative media ideas. The addition of the ‘Co-Creation of Branded IP’ category ensures the Award recognises the breadth of work that media agencies and specialists are engaging in and focuses on the effectiveness of the collaboration. This new category champions the creation of a new and shared piece of IP by a brand or product in collaboration with its media partners to drive engagement and specific business results.
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