AUCKLAND, Today: New Kiwi vodka RTD brand Good & Great launched this week in New Zealand with a comedic brand campaign out of design agency Dow Goodfolk and indie creative agency Motion Sickness.
DB Breweries marketing director Fraser Shrimpton said: “The campaign zones in on New Zealand’s forward-focused identity, always punching above our weight and striving for more, but often at the expense of appreciating the here and now – embracing the moment we’re in.
“Good & Great wants to remind us that sometimes it’s important to stop, and have a moment, with the moment.
“The centrepiece of the campaign is the 30 second tvc built upon Daniel Beddingfield’s 2002 pop hit If you’re not the one.
“The campaign goes live Monday. The tvc is accompanied by cutdowns, OOH, street posters, and social & digital platforms throughout summer.”
“Guided by Beddingfield’s soaring vocals, we join a cast of everyday Kiwis on their satirical journey from seemingly mundane everyday situations, to a blissed out, all-encompassing embrace of the moment.
“Out now and ready for summer, Good & Great is made using NZ vodka and crisp sparkling water and is available in three flavours Kiwis know and love: Raspberry & Lime, Passionfruit & Pineapple, and Peach & Pear.”
The campaign goes live on Monday (9 of October). The main 30sec tvc will be accompanied by cutdowns, OOH, street posters, and will also run across social and digital platforms throughout summer.
CREDITS
Client: DB Breweries
Brand Design Agency: Dow Goodfolk
Creative Agency: Motion Sickness
Production Company: Motion Sickness
Media Agency: Dentsu
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