This is the question Honda Moto France chose to answer in their new print campaign by DDB Paris, and “Have a Honda” is the answer to check off. The Japanese brand here assumes its role of iconic motorcycle manufacturer by reminding that many people dream of riding its most famous models. The n°1 brand of motorcycle sales in 2021 in France shows how proud they are of the iconicity of their models, which have been in bikers’ hearts for decades.
While many of its competitors continue to only focus on highlighting the financial offer, Honda Moto France and his agency DDB Paris moves forward for Honda Moto with original and humorous creations in order to also serve the DNA of the brand, ‘The Power of Dreams’.
Through a serie of 5 prints and posters, the campaign tells the story of first dreams that some people have unfortunately not been able to pursue. Not everyone can become a brilliant writer, a prodigy football player, or the next genius actor.
But the good news is, fortunately, that your second most beautiful dream, the one in which you own a Honda has never been so easy to fulfill.
The long body copy, which is as absurd as it is intelligent, takes its inspiration from those old DDB print ads with impactful copywriting. But the striking and modern editorial art direction with bold, powerful fonts suggest this campaign is very much part of our time, as the word ‘Dream’ makes room to 5 iconic Honda motorcycles. The CB1000R, the 750 Forza, the CBR Fireblade, the Africa Twin and the NT1100.
The campaign is visible in newspapers (L’Équipe, etc.) and in Honda dealerships.
So, if you don’t have dreams yet, DDB Paris and Honda will give you some ideas.
Brand: HONDA MOTO FRANCE
Brand Managers: Sébastien Pernel, Valérie Larousse, Laura Henimann
Agency: DDB PARIS
Executive Creative Director: Alexander Kalchev
Creative Directors: Alexis Benbehe, Pierre Mathonat
Senior Copywriter: Patrice Dumas
Senior Artistic Director: Maximilien Guibert
Accounts: Vincent Léorat, Tom Salvan
Strategist: Claude-Henri Galbois
Print Production: Erick Barbotte, Corinne Vulliez
Creation Management: Sophie Toque, Virginie Fruchard
Discussion about this post