Before the opening of the Paris Motor Show, Dacia has imagined an activation in which two crews of employees travel to Paris with new vehicles leaving the factory, sporting the new brand identity, during a road trip.
To amplify this activation on social media and emphasise on the human adventure represented by this trip, the brand, with its agency heaven, asked two content creators, Julien Oliva and Toma Bonciu, to go with the crews to cover the event and produce original content for the brand.
The two crews left the factories in Tangier (Morocco) and Mioveni (Romania) for a 10-day trip, from October 7 to 17. The models used for the trip are the new Dacia Jogger and the new Dacia Sandero Stepway.
Several stops were planned during the trip, including at some dealerships and Dacia factories.
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