After being awarded the creative account following a competitive pitch, Cummins&Partners Melbourne will debut its first work for the City of Melbourne this week.
The fresh, flexible and data-driven ‘Only in the City’ work is designed to celebrate the much loved and unique aspects of Melbourne, by showcasing the rich diversity of the city, with its thriving business, tourism, arts and cultural community – all world class experiences that cannot be replicated anywhere else.
Says City of Melbourne City Activation portfolio lead Councillor Roshena Campbell: “It’s great to see the Only in the City campaign come to life in partnership with Cummins&Partners.
“Through the campaign, we aim to further cement Melbourne as a top visitor destination. Only in the City celebrates all that is unique and distinctive about our magnetic city.
“It reminds people of what they love about Melbourne with the opportunity to profile what is new and different across world-class events, retail, hospitality, and essential experiences only found in the city.”
Says Michael McConville, global CEO at Cummins&Partners: “There are clients that you always want to work with and here, the City of Melbourne is most certainly one of them.”
Says Sean Cummins, founder: “Cummins&Partners is 100% independently owned and we’re proud of our Melbourne roots, so for us, it’s personal. This work states a real truth of what the city can provide that other places can’t. And it does it with a vibrancy, colour and tone that will help people see themselves right back in the heart of it all.”
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