CHEP has announced the appointment of Catherine Mellon as executive strategy director, joining the agency’s national strategy leadership team.
Mellon joins from M&C Saatchi, where she led strategy for a range of high-profile clients including Commonwealth Bank, Baiada Brands, Woolworths, Sydney Opera House, Minderoo and more.
As an integrated strategist, Mellon believes in building brands from the ground up, facilitated by a strong focus on working alongside senior stakeholders to place brand and innovation thinking at the heart of their business. Her passion for creativity has seen her work awarded at a range of major creative and strategic award shows.
Says Lilian Sor, chief strategy officer, CHEP: “We’re thrilled to have Cat join our crew of multi-disciplinary strategists. Cat’s reputation for being whip-smart, collaborative, humble and kind to the core proceeds her. Her depth of strategic experience, creative flair and business nous make her the perfect strategist to help our clients continue to out-compete the market.”
Says Mellon: “Ideas come in as many shapes as do client and real world problems, so I’m so excited to be joining CHEP, who have a formidable mix of brains, business structure and skill sets to create modern, interesting ideas and experiences.
“The instant I started talking with Lil, Gav and Juz, I could feel their shared vision for CHEP and importantly, loved how important it was for them to surround themselves with great humans. I can’t wait to get stuck in.”
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