Away Resorts Appoints Harbour as Lead Creative Partner

Harbour will develop brand positioning work including a new identity

Leading British holiday park operator Away Resorts has appointed Harbour as its brand and creative partner in advance of a full brand above-the-line launch in 2023. 

Founded in 2008 by leisure entrepreneurs Carl Castledine, Neill Ryder and Greg Lashley, Away Resorts currently operates 27 locations in prime UK holiday destinations, welcoming over 300,000 holidaymakers each year. 

Harbour’s first task is to develop brand positioning work, including a new identity and full comms refresh to prepare for further business expansion in 2023. 

The UK holiday market continues to enjoy growth after the 2020/21 staycation explosion, and Away Resorts has expanded this year through the acquisition of Aria Resorts, Coppergreen Resorts and the popular Cornwall holiday park St Ives Bay. Away Resorts prides itself on continuous investment in state-of-the-art facilities, entertainment complexes and innovative accommodation experiences right across the expanded group of destinations. 

Harbour strategy partner, Kevin Chesters, said, “The holiday-at-home market is booming, and Away Resorts couldn’t be in a better place to take advantage of that with an ever-growing estate and brilliant, much-loved product. We’re so excited to get in at the start of their amazing journey of expansion. They’re just the kind of ambitious client we look for as a perfect partner.” 

Away Resorts CCO, Barney Harrison, said, ‘We know what Harbour can do, and we love what the folks there are all about. Their set up, spirit and approach are just what we need as we start the next chapter of the Away Resorts Story. Our new growth requires new levels of performance, and it all starts with defining our north star, and that’s what Harbour are best at. My previous experience with them at SkyBet and The Gym Group meant I knew they were the right partner for us.” 

Harbour offers independent creative, strategic and media thinking for brands, and sits at the heart of a collective of more than 400 experts across 12 independent specialist agencies, including PrettyGreen, Curious and Digital Natives. It recently expanded its client offering with the launch of Harbour Immersive and welcomed Flourish as the group’s dedicated CRM partner.