Booking.com, the digital travel leader with a mission to make it easier for everyone to experience the world, today launched its campaign via adam&eveDDB, for the ICC Men’s T20 World Cup 2022 – Unforgettable experiences start with a booking. The campaign stars Australian cricket legend, Pat Cummins as Booking.com’s ambassador for the ICC Men’s T20 World Cup 2022.
Booking.com is the Official Accommodation and Attractions Booking Partner for all ICC events, including the upcoming ICC Men’s T20 World Cup that’s being hosted across Australia from 16 October until 13 November.
The new campaign showcases that whether at a world class sporting event, a cricket match in your home country, or a once-in-a-lifetime overnight stay in a premium suite in the stadium during a final match – unforgettable travel experiences start with a booking. With more than 28 million reported listings, Booking.com offers the widest selection of incredible places to stay – from beach side vacation homes and slick city apartments to family run B&Bs and everything in between.
Says Cummins: “As an avid traveller and Booking.com user myself, I know from experience that unforgettable travel experiences start with a booking. I had a fantastic time working with the Booking.com team on this campaign and hope it will inspire Aussies to book their trips and absolutely enjoy the upcoming summer of sport now that it’s safe and open to travel again.”
The integrated campaign will run in Australia from October to November 2022 during the tournament across digital, PR, radio and TV.
Says Arjan Dijk, senior vice president and chief marketing officer at Booking.com: “We’re delighted to be celebrating one of the world’s biggest sports with the launch of our campaign that captures both the thrill of world-class competition and travel. The opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of cricket fans around the world.
“As Australia prepares itself for a summer of sport and travel, we’re committed to making it easier for them make the most of their cricket-inspired travels, wherever that may take them – including rental cars, flights, great things to do and of course, unique places to stay of all kinds.”
Creative: adam&eveDDB
Production Company: FAMILIA
Paid: Mindshare Worldwide
PR: Red Havas
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