A Couple Use KPlus’s Banking Features to Outrun a Masked Murderer in Halloween Inspired Spots

GREYnJ United launches series of thriller films for KPlus highlighting the banking apps lesser-known features

Digital disruption is a new normal across various industries, and banking is also at risk from fintech startups. In Thailand, the 77-year-old Kasikornbank has been at the forefront of digital transformation and is a ‘challenger bank’ – a new model of banking armed with the latest technologies.

Today, Kasikornbank’s mobile banking application, KPlus, is No.1 in terms of user numbers – but it is primarily used for basic transactions – deposit, withdraw, transfer and payment. Many lesser-known features covering every moment of the users’ lifestyles reinforce the idea that it is in fact a super app. 

The ‘8scape’ is a series of 15sec thriller movie executions for KPlus app, highlighting other features such as payment, redemption, lending, insurance and investment. The stories revolve around a couple and a masked murderer, showing the app features in the storyline of each episode. They face terrifying moments and try to think on their feet, using KPlus’ lesser-known features to try and save the situation. The commercials were crafted to encourage viewers to watch the next episode by creating feelings of suspense, excitement, surprise, anticipation and anxiety to carry the momentum.

Jureeporn Thaidumrong, chief creative officer at GREYnJ United Bangkok, said, “As we usher in an era of short-form video with the rise of TikTok, Facebook Reels and Instagram stories, creativity also needs to adapt. This series was crafted with short stories that build momentum from one episode to the next, putting it at the top of the box office list in Thailand!”

https://youtu.be/MVVTCmSLEpI

CLIENT

CLIENT: Kasikornbank

EXECUTIVE VICE PRESIDENT HEAD OFFICE, KASIKORNBANK: Supaneewan Chutrakul

SENIOR VICE PRESIDENT DIGITAL BUSINESS CHANNEL MANAGEMENT DEPARTMENT, KASIKORNBANK: Nithiruj Jirapreechasit

UNIT MANAGER DIGITAL BUSINESS CHANNEL MANAGEMENT DEPARTMENT, KASIKORNBANK: Vanichaporn Phataratiranon

FIRST SENIOR VICE PRESIDENT HEAD OFFICE, KASIKORNBANK: Chitravinee Vannakorn

FIRST VICE PRESIDENT INTEGRATED MARKETING COMMUNICATION DEPARTMENT, KASIKORNBANK: Nithivadee Punnahitanont

ASSISTANT VICE PRESIDENT INTEGRATED MARKETING COMMUNICATION DEPARTMENT, KASIKORNBANK: Pittsanu Sitabutra

FIRST VICE PRESIDENT INTEGRATED MARKETING COMMUNICATION DEPARTMENT, KASIKORNBANK: Pannarai Thaweechotkitcharoen

UNIT MANAGER INTEGRATED MARKETING COMMUNICATION DEPARTMENT, KASIKORNBANK: Annop Thirawattanaset

AGENCY

AGENCY: GREYnJ UNITED Bangkok

CHAIRWOMEN: Kanaporn Hutcheson

CHIEF EXECUTIVE OFFICER: Thipayachand Hasdin

BUSINESS DIRECTOR: Sureeporn Kulchotehirun

ACCOUNT DIRECTOR: Phetpichaya Saengchaiphan

SENIOR ACCOUNT EXECUTIVE: Pattaraporn Phusitvijit

HEAD OF STRATEGY AND MEDIA: Navinda Kittisubkul

STRATEGIC PLANNING DIRECTOR: Jongkoch Dusittanakarin

CREATIVE DIRECTOR: Thanyaluck Pongacha

CREATIVE GROUP HEAD: Vongjino Kedjariyanon

SENIOR COPYWRITER: Pat Deesawat

COPYWRITER: Sorrawich Srisupasitanon

SENIOR PROJECT MANAGER: Kamonluck Mungwattana

SENIOR TRAFFIC COORDINATOR: Juthamas Tantated

PRODUCER: Ruangkanjana Aiamrit