Reaffirming its position as the bank for teachers; Teachers Mutual Bank has released a new campaign via Windsorborn, to communicate how the brand, its home loan product and its financial wellness program can help support those leading classrooms across the country.
The integrated campaign heroes teachers and the work they do with the aim to reinforce just how important they are, and that Teachers Mutual Bank (TMB) is here to help.
Designed to increase brand awareness outside NSW and more broadly across Australia, the integrated campaign is set to run across broadcast video on demand, digital and social platforms.
Says Ben Stainlay, creative director, Windsorborn: “Due to the pressure teachers have been under, particularly during the Covid-19 pandemic, TMB wanted to go out with the clear message that it’s the bank that has our teacher’s back.”
Following a competitive pitch the campaign marks Windsorborn’s first campaign for Teachers Mutual Bank since being appointed lead creative performance agency earlier this year.
Says Nichole Banks, chief marketing officer, Teachers Mutual Bank Limited: “We are delighted to partner with Windsorborn to work on this important awareness campaign. We believe it is teachers who make communities stronger and futures brighter and because of this we are excited to launch this campaign that heroes some of our community’s most vital members.
“Collaborating for the first time, Windsorborn understood our brief and delivered a thoughtful and relatable campaign that captures the essence of our brand and will help us build more awareness across wider Australia in markets where our brand is lesser known.”
Client: Teachers Mutual Bank Limited
Chief Marketing Officer: Nichole Banks
Head of Product and Marketing: Amanda Rohl
Acquisition Marketing Lead: Alex Niblett
Acquisition Marketing Manager Home Loans: Nicola McLintock
Creative Agency: Windsorborn
Creative Director: Ben Stainlay
Creatives: Mel Dickenson & Gareth Jenkins
Client Director: Will Reynolds
Senior Project Manager: Stephanie Croucher
Production Company: Chisel
Director: Zac Kaczmarek
Exec Producer: Pat Sidoti
Producer: Hannah Wilson
Media Agency: Accelerate
Account Director: Matt Price
Managing Director: Craig Poole