SMUGGLER director Ivan Zachariás shoots cinematic spot ‘This Is How We Work Now’
A very dead and decaying CEO comes back to life at a boardroom meeting to tell everyone at his corporation that what they believe about work, is made up. All of it. Made up by a bunch of guys like him. 9-5, overtime, weekend work, casual Fridays, cubicles, coming into an office period. We’ve invented mobile phones, computers, cars – to make our lives easier, but can’t reinvent our views on work? So the dead guy reminds them with a crooner-esque song, that it’s not too late. By using Upwork.
Director Ivan Zachariás’s latest for Upwork ‘This Is How We Work Now’ is complete with sweeping visuals, befitting casting and acute attention to detail allowing the unique concept to reach its full cinematic glory. The pitch perfect film delivers Upwork’s message that the old ways are dead – quite literally.
“What attracted me to this project was that it’s such a ridiculous, over-the-top story, and yet it’s based on a deep human truth. We all feel an overwhelming pressure to follow the rules and traditions of the past, without realizing we have the power to make up new rules, and new traditions. (I’ve tried and failed). But honestly the main reason why I did it is that I love shooting with dead people,” said Ivan Zachariáš.
CREDITS
TEAM CREDITS
Brand: Upwork
CMO: Melissa Waters
VP, Marketing: Amanda Leach-Rouvi
Executive Creative Director: Patrick Holly
Creative Director: Nick Scarlett
Design Director: Stephanie Munoz
Executive Producer: Bernadette Spear
Senior Brand Marketing Manager: Chanel Jackson
Agency: Alto
CCO, Founder: Hannes Ciatti
Managing Partner: Ed Rogers
Head of Entertainment + Production, Partner: Matt Bonin
Head of Strategy, Partner: Tara Fray
Executive Creative Director: Jason Bagley
Creative Director: Brock Kirby
Creative Director: Jeff Dryer
Design Director: J. Collins
Group Brand Lead: Shannon Coletti
Senior Brand Lead: Ashley Bouldin
Executive Producer: Kim Cross
Head of Digital Production: Amber Wimmer
Director of Art Production: Julia Menassa
Integrated Production Associate: Marvin Cassell
Comms Planning Director: Josh Chang
Comms Planning Director: Charles Lee
Production Company: SMUGGLER
Director: Ivan Zacharias
DP: Jan Velicky
Producer: Nick Landon
Founding Partner: Patrick Milling-Smith
Founding Partner: Brian Carmody
Executive Producer: Allison Kunzman
Editor: Filip Malasek
Editor: Jim Hutchins
Assistant Editor: Gino Renzulli
EP, HutchCo Edit: Jane Hutchins
Colorist @UPP: Ondrej Stibingr
VFX/Finishing: Parliament
Music: Walker Music
Mix/Sound: Barking Owl
Photo Production Company: 3Star Production
Photographer: Emily Shur
Photo Producer: Natalie Campbell
Wardrobe Styling: Anna Su
Prop Styling: Faeth Gruppe
Hair & Makeup Artist: Erika Parsons
Retouching: Wet Noodles
Digital Production: Wild
Managing Partner, Design Director: Matthias Mentasti
Managing Partner, Technical Director: Thomas Ragger
Executive Producer: Amanda Schultz
PRODUCTION COMPANY : SMUGGLER
DIRECTOR : Ivan Zacharias
DP: Jan Velicky
PRODUCER: Nick Landon
FOUNDING PARTNER : Patrick Milling-Smith
FOUNDING PARTNER: Brian Carmody
EXECUTIVE PRODUCER : Allison Kunzman
EDITOR: Filip Malasek
EDITOR: Jim Hutchins
ASST EDITOR : Gino Renzulli
EP, : Jane Hutchins
COLORIST : Ondrej Stibingr
HEAD OF ENTERTAINMENT + PRODUCTION, PARTNER : Matt Bonin
HEAD OF STRATEGY, PARTNER : Tara Fray
EXECUTIVE CREATIVE DIRECTOR : Jason Bagley
CREATIVE DIRECTOR : Brock Kirby
CREATIVE DIRECTOR: Jeff Dryer
DESIGN DIRECTOR : J. Collins
GROUP BRAND LEAD: Shannon Coletti
SR BRAND LEAD: Ashley Bouldin
EXECUTIVE PRODUCER: Kim Cross
HEAD OF DIGITAL PRODUCTION: Amber Wimmer
DIRECTOR OF ART PRODUCTION : Julia Menassa
INTEGRATED PRODUCTION ASSOCIATE : Marvin Cassell
COMMS PLANNING DIRECTOR : Josh Chang
COMMS PLANNING DIRECTOR : Charles Lee
UPWORK
CMO: Melissa Waters
VP MARKETING : Amanda Leach-Rouvi
EXECUTIVE CREATIVE DIRECTOR: Patrick Holly
CREATIVE DIRECTOR: Nick Scarlett
DESIGN DIRECTOR : Stephanie Munoz
EXECUTIVE PRODUCER: Bernadette Spear
SENIOR BRAND MARKETING MANAGER: Chanel Jackson
PHOTO PRODUCTION
PHOTOGRAPHER: Emily Shur
PRODUCTION COMPANY: 3Star Production
PHOTO PRODUCER: Natalie Campbell
WARDROBE STYLING: Anna Su
PROP STYLING: Faeth Gruppe
HAIR & MAKEUP ARTIST: Erika Parsons
RETOUCHING: Wet Noodles
DIGITAL PRODUCTION: Wild
MANAGING PARTNER, DESIGN DIRECTOR: Matthias Mentasti
MANAGING PARTNER, TECHNICAL DIRECTOR: Thomas Ragger
EXECUTIVE PRODUCER: Amanda Schultz
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