Rajet’s arrival follows a series of high-profile MSQ group client wins, including Shell, Cancer Research UK, CFA Institute, AXA Investment Managers, and Visit Britain
MSQ, the international creative and technology group, has appointed Sticky’s head of marketing and new business Rajet Gamhiouen to the newly created role of group head of new business.
Rajet joins the business in August to evolve MSQ’s multi-disciplinary proposition, bringing its joined-up capabilities to a larger and more international set of clients. MSQ has almost doubled in size in the past three years, with more than 1,100 people working in 10 agencies across 13 international offices. It has rapidly grown its group client offer, winning multi-channel activity for brands including AXA Investment Managers, Shell, Visit Britain, CFA Institute, Cancer Research UK and Smarty, Three UK’s SIM-only service.
For each group account, MSQ is able to draw on a global group of diverse thinkers who can blend human insight with data, technology and creativity to help client’s build closer customer relationships, join everything up and drive accelerated growth.
Rajet led Sticky’s marketing and new business for the past three years, helping the agency win projects from brands including giffgaff, Nestlé, Jaguar Land Rover and Scientific Games. She joined Sticky from TNR, another Press Association-owned business, which specialised in editorial and branded content. She also oversaw the launch of Commotion, a new creative agency developed by the Press Association in 2017.
Prior to working at PA, Rajet handled marketing in-house, initially as the senior marketing officer for the Centre for Innovation and Partnerships and then as the Marketing, PR, events and operations manager for the Fashion and Textile Museum.
Rajet will be based in MSQ’s London HQ, reporting to MSQ executive director Kate Howe and working closely with the rest of MSQ’s leadership team. She will also work closely with MSQ’s product and channel owners, such as the Group’s head of dynamic creative and production Morgan Cox, and global chief data officer Rob Goodwin.
Rajet says: “Customers are more conscious and considered with their decision making and brands need to become more accountable, emotionally intelligent and purposeful in response. That’s where MSQ comes in, and I’m excited about joining a friendly and inspiring team who have impressively built one of the fastest-growing groups in our industry. MSQ’s integrated approach, best-in-class talent and vast creative and technology solutions will allow me to accelerate collaboration globally and initiate large scale projects and campaigns for brands to drive change and make a difference in the world.”
Kate Howe, executive director of MSQ, says, “More and more clients are requiring best-in-class thinking that allows them to get closer to customers across the whole comms journey. To do that they need grown-up, multi-disciplinary teams who are genuinely collaborative and can seamlessly integrate to solve complex problems quickly and efficiently. That’s why more clients are turning to MSQ and by bringing Rajet on board we look forward to connecting with more businesses in this way. Her outlook on the industry – and on life – makes her a great cultural fit and her appointment is another exciting milestone in our rapid growth story.”
In addition to Rajet’s appointment, MSQ has also promoted Matt Williams to global head of marketing. Matt will work with Rajet to help tell MSQ’s international story, bringing to life its ambitions for both internal and external audiences.
Matt has been at MSQ for three years, joining in March 2018 from Engine, where he was head of editorial content. He had been at Engine for seven years, having started his career as a journalist at Campaign.
In 2020, MSQ became one of the first international marketing agencies of its size to be a fully Carbon Negative business. The group has pledged to cut its carbon emissions by a further 50% per head by 2024 and has approved Science-Based Targets in place for 2030.