The former Weber Shandwick West president is the digital content design platform’s first global comms head.
SAN FRANCISCO — Former Weber Shandwick West leader Luca Penati has joined BEE as chief marketing and communications officer.
In the newly created role, Penati will lead global marketing and communications for the digital content design platform. He will report to BEE’s CEO Massimo Arrigoni.
Penati brings more than three decades of marketing and comms experience to BEE.
Most recently, he was the founder and chief advisor at Penati and Partners, the consultancy he founded in late 2019 to help brands and agencies solve big-picture issues. The company’s launch came roughly seven months after Penati departed Weber Shandwick following nearly five years with the IPG firm.
“Luca’s appointment is another validation of our commitment to take our business to the next level,” said Arrigoni. “BEE has made strong progress over the past few years to advance our position as the leading creator of the fastest, easiest, no-code email and page builder. Luca’s experience and creativity will build on that progress and help propel BEE forward during our next growth phase.”