Thursday, August 11, 2022
  • Login
  • Register
Sirloin Roastbrief
  • Advertising
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Sirloin Roastbrief
  • Advertising
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Sirloin Roastbrief
No Result
View All Result

Eva Longoria Is the Hair Genie in L’Oréal Paris’s Magic in a Bottle Campaign

Roastbtrief by Roastbtrief
6 days ago
in Advertising
Reading Time: 3 mins read
A A
Share on FacebookShare on Twitter

McCann Paris brings a colourful ’70s world into the modern day

How do you turn a root touch-up product into a humorous campaign? That’s the crazy bet McCann Paris has made. After its international Stand Up campaign, L’Oréal Paris has entrusted its new activation for its Magic Retouch product to McCann Paris. The world’s leading beauty brand has granted the agency a great deal of creative freedom in the making of this commercial.

McCann Paris envisioned a ’70s world with an ultra-coloured retro-chic atmosphere where Eva Longoria can be seen in the role of a ‘genie’, armed with her Magic Retouch. “The motto ’I’m worth it’ is crucial in today’s world as it represents L’Oréal Paris’s purpose to empower women. But sometimes we can also allow ourselves to have a little comic relief. Magic Retouch is truly a magical product. Eva as a genie is perfect. This film is really truth well told: Magic in the bottle!” says Julien Calot, creative director at McCann Paris.

The muse is out of the bottle, like a genie, and grants women their wish of making their roots disappear in ‘3-2-1 done!’ This campaign was created in a parodic tone, allowing the sometimes taboo subject to be made less complicated, but also proving the effectiveness of the product with perfect and instantaneous coverage.

The 360 campaign is captured across 3 TV spots, each featuring Eva Longoria and her Magic Touch bringing back the shine to women’s roots in each of their daily situations. In France and the UK, the campaign is 100% on TV. In all other countries, there is also digital in addition to TV, particularly in Germany, Italy, Spain and the United States.

AGENCY

PRESIDENT: Charlotte Franceries

CREATIVE DIRECTORS: Julien Calot, Sylvain Merigeau

ASSOCIATE CREATIVE DIRECTORS: Clémentine Pleux, Emmanuelle Miquel

ART DIRECTOR: Avril Garcia

COPYWRITER: Gerard Seifert

CHIEF OPERATING OFFICER: Anne-Sophie Carbo

BUSINESS DIRECTOR: Pierre Bedere

ACCOUNT EXECUTIVE: Tiphaine Hunault

PROJECT MANAGER: Nadia Lasfar

PRODUCTION

PRODUCTION: Frenzy

DIRECTOR: Hans Emmanuel

DOP: André Chemetoff

PRINT PHOTOGRAPHER: Sofia & Mauro

DIGITAL PHOTOGRAPHER: Elodie Daguin

TV PRODUCER: Séverine Collandre

POST PRODUCTION

POST PRODUCER: Laurianne Freguin

POST-PRODUCTION (IMAGE): Digital District

POST-PRODUCTION (SOUND): Monster (compo) / Benzene (soundmix)

NAME OF THE COMPOSITION: “Magic in Paris”

COMPOSITOR: Paula Valstein & Roy Shen Zoor

EDITOR: Roy Shen zoor

SET

USAGE RIGHT: Caroline Delvincourt, Chintana Salikoun, Célia Martinez

SPOKE: Eva Longoria

MODELS: Grace Gao, Vanessa Rottenburg, Iris Cekus

ShareTweetPin
Previous Post

The North Face Rallies Runners Built for the Trail in Epic Spot

Next Post

Designer Zuhair Murad Transforms Reconstruction Mesh into a Symbol of Hope for Lebanon

Related content

Advertising

Cornett Debuts Ambitious “Here For It” Local Journalism Campaign with Gannett

55 mins ago
People

Stink Studios appoints Etienne Chia as Managing Director in China

1 hour ago
Marketing

Experts reveal data is ‘gold’ for boosting product price and customer loyalty

4 hours ago
Digital

Instagram delivers highest engagement rate for Singapore’s public sector: report

4 hours ago
Digital

FoxyMoron wins digital creative mandate for aha Tamil

4 hours ago
Agency

Langoor brings in Ferzad Variyava as Chief Creative Officer

4 hours ago
Next Post

Designer Zuhair Murad Transforms Reconstruction Mesh into a Symbol of Hope for Lebanon

ICON RANKED 4TH FASTEST GROWING AGENCY IN THE 2022 PROVOKE PR AGENCY ‘FAST MOVERS’ RANKINGS FOR ASIA-PACIFIC, THE MIDDLE EAST AND AFRICA

UP LAUNCHES NEW ‘SAVE NOW, BUY LATER’ PLATFORM ‘MAYBUY’, OFFERING CASH BACK ON REGRETFUL PURCHASES AT MELBOURNE POP UP STORE VIA TABOO

WE ARE SOCIAL CONTINUES INTERNATIONAL EXPANSION WITH A NEW OFFICE IN AMSTERDAM

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you
Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy
  • Login
  • Sign Up
  • Advertising
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

© 2022 Roastbrief - Pura proteína publicitaria Xy Advertising.

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies to ensure you get the best experience on our website. Visit our Privacy Policy.