FCB Inferno’s motivational campaign highlights how being active can help people living with long term conditions enjoy the wider benefits of movement
FCB Inferno and 15 leading health and social care charities have launched the third iteration of the ‘We Are Undefeatable’ campaign which aims to get people with long-term health conditions more active by building manageable amounts of physical activity into their lives.
Although being physically active helps to manage the impact of long-term health conditions, campaign research has shown that people are also motivated to be active so they can go on to do more in their lives. Whether that be having more energy to be with friends, a greater ability to get out and about and are more comfortable with their condition when they are relaxing at home.
The campaign created by agency partner FCB Inferno shows a diverse range of people living more active lives in a range of different ways. The film runs at 30s, 60s and 15s edits and will appear on TV and social media. OOH dynamic and static presentations will run alongside from 4th August until the 28th August in England.
The work celebrates the little ways in which real people with ongoing conditions can be more active and encourages people to find out how they might be able to start moving more by driving them to the We Are Undefeatable website. Once there, they can see the different options available so that they can get going in ways that help manage their health conditions.
On the launch of the new campaign, Madeleine Harvey, senior brand marketing manager for the campaign said “After three successful years of the We Are Undefeatable campaign, we are incredibly excited about the new campaign for 2022. The last couple of years have been extremely difficult for our audience, and we really hope the new campaign direction will help people living with health conditions find ways to be active which enable them to enjoy the wider benefits physical activity can bring.”
Emily Whiteaway, business director of FCB Inferno added, “It has been a real joy to introduce a new dimension to the campaign; brought to life by such an incredible selection of people. We’re very proud of all the work that has gone into it over the past few months, and we hope that it continues to inspire more people to be active.”
Manning Gottlieb is responsible for the Media, with PR by Weber Shandwick.
CHIEF CREATIVE OFFICER: Owen Lee
SENIOR ART DIRECTOR: Grey Harvey
SENIOR COPYWRITER: Mike Mackenzie
JUNIOR ART DIRECTOR: Amy Bland
JUNIOR COPYWRITER: Sacha Burke
BUSINESS DIRECTOR: Emily Whiteaway
ACCOUNT DIRECTOR: Michael Freeman
ACCOUNT MANAGER: Tim Bryant
STRATEGY DIRECTOR: Tom Lindo
AGENCY PRODUCER: Rachael Clarke
DIRECTOR OF PRODUCTION: Nikki Chapman
PRODUCTION COMPANY: Mind’s Eye
CASTING: Garrett Casting
PRODUCTION COMPANY EXEC PRODUCER: Charlie Phillips
DIRECTOR: Jon Barber
DOP: Zac Nicholson
PHOTOGRAPHER: Jack Margerison
EDIT: MSE, Matt Pochettino
COLOUR: Harry Shelton, Unit Post
SOUND: James Lyme
MEDIA PLANNING: Manning Gottlieb
PR: Weber Shandwick