Monday, June 5, 2023
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

THE PERTH MINT TEAMS WITH THE BRAND AGENCY TO LAUNCH MINTED MINIS

Roastbrief by Roastbrief
July 28, 2022
in Advertising
Reading Time: 3 mins read
A A
THE PERTH MINT TEAMS WITH THE BRAND AGENCY TO LAUNCH MINTED MINIS
Share on FacebookShare on Twitter

The Perth Mint has launched an innovative new range of uniquely shaped Minted Minis collectables. The range has been inspired by the “chibi” style (a Japanese term for caricatures with small bodies and oversized heads) and features characters from the popular television series, The Simpsons.

Recent technical advancements in The Perth Mint’s coining division have enabled production of the character coins to be done in-house at its Perth facility.

The campaign concept gives the impression of a super zoomed-in macro shot of a huge product, only for the viewer to realise this product really is mini! Messaging used in campaign assets leans into the “mini” and “cute” aspects of the coins, dipping into the Japanese culture of “kawaii” emojis to add distinctiveness.

To reach the new and specific audience for these products, a hyper-targeted media strategy has been employed through Instagram and Facebook, driving people to the landing page on The Perth Mint’s website.

All assets, including the logo, animation and landing page, were created by The Brand Agency and its in-house production team King Street.

The Perth Mint teams with The Brand Agency to launch Minted Minis

The Perth Mint, Group Manager Marketing, Emily Dawe, said: “Our Minted Minis are a new, innovative design that represents all the creative and technical processes that have been associated with The Perth Mint for more than 100 years. The result is a fun, intricate character presented in the form of a uniquely shaped silver coin.”

The Brand Agency, Account Director, Gabby Howard, said: “We’re very excited to be launching this adorable campaign with our friends at The Perth Mint. What was once thought to be an old-fashioned hobby, collector coins are now growing in propularity with younger audiences, largely thanks to clever partnerships with high-profile brands like The Simpsons. Fans of The Simpsons would be smart to sign up to future release alerts, because these limited release collectables sell out fast!”

Dan Agostino, The Brand Agency, Head of Design, said: “We worked really closely with the team at The Perth Mint to create an identity that not only captures the detail and craft found within each individual coin, but also the ‘cuteness’ and character that they represent.”

https://vimeo.com/726928096

Credits
Marketing Group Manager: Emily Dawe
Consumer Campaigns Manager: Karl Klemm
Brand and Consumer Marketing Manager: Karyn Bailey
Executive Creative Director: Dean Hunt
Senior Art Director: Niall Stephen
Senior Copywriter: Dan Debuf
Account Director: Gabby Howard
Account Manager: Natalie Woloszyn
Strategist: Daniella Chadinha
Producer (King Street): Sydney Mumby
Animator (King Street): Tracey Kim
Head of Design: Dan Agostino
Designers: Elly Litton, Luke Lucas
Studio: Nicola Commons, Paul Connelly
Media Planner: Mel Harrison

ShareTweetPin
Previous Post

FREIGHTLINER TRUCKS AUSTRALIA REVS UP WITH NEW ‘TRUCKIN’ AROUND’ SERIES VIA AKKOMPLICE

Next Post

Magazine CREEM’s Infamous Boy Howdy! Mascot Returns in Hard Rock Cartoon Fever Dream

Related

Advertising

MABLE CHAMPIONS ALL KINDS OF INDEPENDENCE, LAUNCHING A NEW BRAND CAMPAIGN VIA BASTION

June 4, 2023
Advertising

GIGA! ENGAGES GREY SINGAPORE AND UNVEILS A FRESH CAMPAIGN TO CELEBRATE THE BRAND’S 4TH ANNIVERSARY.

June 4, 2023
Advertising

WESTPAC HONORS A MAGNIFICENT COLLABORATION FOR ORIGIN IN THEIR NEW CAMPAIGN CREATED BY DDB SYDNEY.

June 4, 2023
Advertising

JILA MINTS PROVE THEY’RE NOT FOR THE FAINT-HEARTED IN LATEST CAMPAIGN BY TRP.

June 4, 2023
Advertising

Lexus Australia Introduces the Inaugural All-Electric Lexus RZ in the ‘The Reason Is Ready’ Campaign by Publicis Groupe’s Team One Australia.

June 4, 2023
Agency

PNC Bank Appoints Arnold Worldwide as Agency of Record

June 4, 2023
Next Post
Magazine CREEM’s Infamous Boy Howdy! Mascot Returns in Hard Rock Cartoon Fever Dream

Magazine CREEM’s Infamous Boy Howdy! Mascot Returns in Hard Rock Cartoon Fever Dream

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.