Influencer marketing platform uplevels e-commerce offering
Tagger Media, the premier social intelligence and influencer discovery platform, today announced that it has integrated Shopify into its platform. According to the company, the move allows for seamless creator product fulfillment and sales attribution, serving to scale influencer marketing campaigns and cementing Tagger as the go-to resource for brands, agencies, and creators.
“At Tagger, we’re laser-focused on providing our clients with a powerhouse of data and analytical tools to drive strategic campaign research, planning and execution at scale,” said Christopher Gesualdi, head of product at Tagger. “We’re thrilled to team up with Shopify to optimize the product fulfillment experience between brands and creators, streamlining workflows and, ultimately, strengthening business outcomes.”
The Shopify integration will serve as a seamless UI where creators can review proposals, make product selections, confirm delivery information, and understand campaign requirements. Brands can also develop unique discount codes or imported codes from Shopify for attribution tracking.
This announcement marks the latest in a series of developments Tagger launched in June geared toward a focus on providing users with the most accurate, tangible data situated on a platform designed by marketers for workflow efficiency. These enhancements include:
– Affinity – an advancement in Tagger’s proprietary algorithm that uses machine learning and audience psychographics to determine the correlation, or similarity between thousands of Profiles across social platforms.
– Funds – a fully embedded payment solution, designed to alleviate manual in-house payment processing, pay creators quickly in any global currency, as well as provide year-end tax documentation.
– Signals – Tagger’s social intelligence engine, which allows marketers to research industry trends, access competitor performance metrics, establish benchmarks, confirm audience demographic assumptions, visualize best performing creative content, and report campaign performance metrics in real-time.
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