Creative-as-a-Service business, Shuttlerock, has appointed Guillem Bonavia as its Chief Strategy Officer. Based in Auckland, New Zealand, Guillem will report to CEO and founder Jonny Hendriksen.
The recent leadership changes at Shuttlerock have been triggered by the company’s recent global success with a 50% year-on-year growth trajectory since switching from an à la carte model to subscription model, the company said.
Shuttlerock added that a recent survey of marketing leaders globally found that “nearly two-thirds of businesses are seeking a fixed subscription pricing model for creative services as media platform requirements for video continue to expand and inflation causes uncertainty and cost increases in services.”
“The strategic goals for Shuttlerock are to double down on our focus on the Creative-as-a-Service model, increase our active customer base by delivering best-in-class value and build up key technology and creative capabilities that set our customers up for success,” said Bonavia.
The new appointment follows the recent hire of Kirsty Traill as Chief Customer Officer, as well as two additional senior promotions of Cameron Burns as Chief of Staff and Arron Redmore as Chief Creative Officer.
Bonavia has previously held positions at Accenture and Everis along with key roles at leading financial & consultancy institutions such as Citigroup, Deutsche Bank, and McKinsey & Company. In 2016, Guillem was appointed by Lloyds Banking Group to drive the Digital Transformation journey.
In 2018, Guillem took his digital strategy expertise to New Zealand where he was hired as the Head of Strategy (Digital) for Woolworths NZ. In this role, Guillem shaped the Digital Strategy & Transformation portfolio, achieving the lead position in the online grocery market in NZ..