Rachin Khanijo joins SET as Marketing Head

Khanijo has joined the Hindi GEC from Beginnen Media

Sony Pictures Networks India has appointed Rachin Khanijo as the Marketing Head of Sony Entertainment Television (SET), sources have confirmed.

Khanijo has joined the Hindi GEC from Beginnen Media where he was the Chief Marketing Officer (CMO). At Beginnen Media, he was responsible for Marketing, On-Air Promotions, Research, Corporate & Digital Communications, Public Relations & Distribution. Beginnen Media operates rural focussed Hindi GEC Azaad TV.

Prior to Beginnen Media, Khanijo worked with Eros Now as Vice President – Marketing. He was also part of the team that launched Colors. He also served as Head – Marketing of Hindi GEC &TV.

Khanijo has over 17 years of extensive experience in marketing and communications. He has also worked with organisations/brands like Ogilvy & Mather, AXN, and Worldwide Media.