Nine has appointed Jamie Gilbert-Smith director of trade marketing.
Gilbert-Smith, with more than two decades of strategic marketing experience across the UK and Australia, was most recently national business partnerships director at creative content agency Hogarth and was previously managing director at M&C Saatchi’s Sport & Entertainment.
He will evolve Nine’s strategic approach to B2B marketing, amplifying the company’s suite of assets in Television, Digital, Publishing and Audio during a period of acceleration towards a digital future.
“Having spent a long time in agencies, I’m looking forward to working in Australia’s media company,” said Gilbert-Smith.
“It’s an incredibly interesting and exciting time in Australian media. I look forward to working with Liana and the team to help our customers realise the potential of the Nine platform and the opportunities our assets represent for brands.
Liana Dubois, Nine’s chief marketing officer, said: “I am thrilled Jamie is joining Nine in what is without doubt one of the most exciting jobs in B2B marketing.
“Jamie’s experience, strategic capability and simply the way he sees the world is a fantastic addition to our team at Nine.”
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