Director Adham Obeid and agency Asia highlight the #AffordablyGood quality of the furniture brand
Homes r Us has rolled out its new campaign titled ‘#AffordablyGood’.
The campaign film conceptualised by the agency ASIA was born from the insight that ‘setting up your new home is a huge investment. A couple often has to choose what they need to buy first and the rest usually must wait’.
The short, humorous film portrays a highly relatable and relevant story of a couple taking their first big decisions together. As much as it is a special moment, differences in their upbringing and expectations for the home can cause some friction too! Their disagreements, dilemmas of fulfilling their dreams with tight budgets, contrasting tastes, and finally agreeing on furniture, unmistakeably communicates the true nature of relationships and emphasises the affordability and quality of Homes r Us’ new range of ‘Affordably Good’ furniture.
The campaign aims to encourage couples to enjoy the task of selecting and furnishing their homes with no limitations.
Discussion about this post