Tourism NT has launched a multi-phased marketing campaign, calling on Aussies to enjoy an early summer holiday in the Northern Territory, which says: “Why wait till December for your summer holiday? Escape the polar blasts and escape the indoors with the ultimate escape to the NT.”
Done via creative partner KWP!, with media by Atomic212, and PR via Mango Communications, the campaign aims to reach Aussies who don’t want to fight the holiday crowds in December, or are simply dreaming of a warmer location for their next holiday, to give the Northern Territory a visit.
“With this campaign we’re encouraging our mates down south to start their summer early here in the Territory,” said Tristan Glover, integrated team lead KWP! in Darwin.
“September onwards is the perfect time to visit, with balmy days and nights coupled with our incredible events, landscapes and ancient culture, it’s time to tick the Territory off your bucket list with an early summer trip.”
Credits
Tourism Northern Territory
Executive Director of Marketing: Tony Quarmby
Director Domestic Marketing: Monika Tonkin
Consumer Marketing Manager: Erin Fouracre
Trade Marketing Manager: Alice Bowden
Domestic PR Manager: Isabelle Mellios
Creative: KWP!
Video Editor: Phoebe Taylor, Arc Edit
Integrated Team Leader and Producer: Tristan Glover
Executive Creative Director: Corey Swaffer
Integrated Creative: Monica Lawrie
Media: Atomic212
Ilona Evans: Client Lead
Jay Malig: Planning & Trading Director
Ashley Vaughan-Riley: Digital Director
Anne Mui: Senior Performance Manager
Jai Mellor: Performance Manager
Kate Brown: Planning & Trading Executive
Hannah Armstrong: Planning & Trading Assistant
Joel Beattie: Performance Assistant
PR & Media: Mango Communications
Managing Director: Tabitha Fairbairn
Senior Account Director: Ellee Lines
Senior Account Manager Eilis Grainger
Account Manager: Sidney Balfour
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