Campaign contextualises the problems that come when it comes to driving throughout the summer and when the kids head back to school
Creative agency Brave has created a new OOH copy led campaign for Motors.co.uk that encourages drivers across the country to upgrade their existing set of wheels and find a car that’s right for them and their budgets using the Smart Search tools available on the motors.co.uk website.
Using fun headlines and visuals, this campaign contextualises the problems that come when it comes to driving throughout the summer and when the kids head back to school.
Paul Pearson, creative director at Brave commented: “For some of us, the car is another member of the family, but there comes a time when your actual family outgrow it. So we brought that thought to life the old fashioned way with strong headlines and fun visuals.”
Hannah Fisher, senior brand marketing manager commented: “We’re delighted to bring our Search Less, Live More campaign to life across OOH. We’ve all faced those moments, wondering how everything will fit in the car and recognising it’s time to upsize. With our new campaign popping up along key routes for holidaymakers and roadside to reach back to schoolers in September, we’re excited to help more people across the UK find the right car for them.”
Stefan Kann, business director at Brave commented: “What we really tried to do here is once again show what the right car enables consumers to do rather than focus on make and model – letting the car driving audience reflect on the vehicle they currently own and then visit the Motors.co.uk website and find one that suits their current or future needs.”
SENIOR BRAND MANAGER: Hannah Fisher
BUSINESS DIRECTOR: Stefan Kann
CREATIVE DIRECTOR : Paul Pearson
ART DIRECTOR: Dan Griffith
COPYWRITER(S): Paul Pearson, Ben Williamson
PLANNER: Michael Kates
DESIGN DIRECTOR: Lee Robins
DESIGNER(S): Tim Njead
PRODUCER: Sasha Oglanby,
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