adam&eveDDB and Booking.com launch UEFA Women’s EURO 2022 sponsorship campaign
As part of a multi-year partnership with UEFA, adam&eveDDB and Booking.com have launched an exciting new 360 campaign to promote sponsorship of the UEFA Women’s Euro 2022.
The integrated campaign, ‘It Starts With A Booking’ aims to inspire the next generation of female football players.
A hero 120” TVC is centred around a journey of discovery, in which a young child starts to discover and unlock their football skills. The child finds out that their Mom is taking them to the final of the Women Euros, where they meets their role model, England football player Millie Bright, making her dreams come true, thanks to one small – yet significant – booking moment.
The story, which at first might seem like the journey of a young boy, plays on viewers’ bias, and attempts to shift perceptions, while creating a fun and playful spot that showcases a love for football and a pivotal booking.com moment, as we learn that the young footballer is actually a girl.
adam&eveDDB worked with Booking.com to ensure gender diversity on and off camera. The ad was directed by Natalie Rae and features female football stars, including German player, Linda Dallman in their German adaptation.
Selma Ahmed, Creative Director at adam&eveDDB, said: “This is just the start of a bigger ambition to showcase the power of travel – celebrating experiences that shape and inspire the future generations.”
The campaign runs from 5th July to 31st July, in the UK and Germany across TV, OOH, print, media partnerships with DAZN and Global Radio, as well as a tactical activations with ESPN in the US.
The media will be handled by MindShare.
CLIENT
CLIENT: Booking.com
CHIEF MARKETING OFFICER: Arjan Dijk
DIRECTOR OF BRAND AND PRODUCTION: Carine van der Heijden
HEAD OF BRAND CREATIVE: Diana Marcela Agudelo Hernandez
BRAND CREATIVE MANAGER: Ali Ronca
HEAD OF BRAND PRODUCTION: Nadia Pack
BRAND PRODUCER: Nicole Olwagen
SENIOR SPONSORSHIP MANAGER: Sam Cussins
SENIOR PROJECT MANAGER: Jamie Jeffers
SENIOR DESIGNER, MOTION: Giuliana Latte
AGENCY
AGENCY: adam&eveDDB
CREATIVE DIRECTOR: Genevieve Gransden
CREATIVE DIRECTOR: Selma Ahmed
HEAD OF STRATEGY: Will Grundy
BUSINESS DIRECTOR: Jo Lorimer
ACCOUNT MANAGER: Jono Shaw
PRODUCTION
PRODUCTION COMPANY: Object & Animal
DIRECTOR: Natalie Rae
EP: Dom Thomas / Laura Hegarty
PRODUCER: Lucy Sherwood
PRODUCTION MANAGER: Andrea Harvey
DOP: Eira Wyn Jones
1ST AD: Ben Glickman
1ST AD: Spyridoula Bagiorgou
DIRECTOR ASSIST AND 2ND UNIT: Anna Hopkins
SET
CAMERA OP LONDON: John Ellis Evans
LOCATION MANAGER : Petros Chitris / Maria Thomopoulou
FOCUS PULLER: Giorgos Maniatis
STEADICAM: Michalis Tsimnropoulos
GAFFER: Michalis Christoforatos
LINE PRODUCER: Kostas Tagalakis
ART DIRECTOR: Katerina Kyrozi
STYLIST: Dafni Iliaki
MAKE UP: Mina Komini
HAIR STYLIST: Irini Chatzoglou
CASTING DIRECTOR: Cameron Lock
EDIT
OFFLINE: The Assembly Rooms
EDITOR: Eve Ashwell
EDIT PRODUCER: Daniel Breheny
EDIT ASSISTANTS: André Rodrigues, Bruna Manfredi
POST PRODUCTION
POST-PRODUCTION: Absolute Post
VFX SUPERVISOR & LEAD NUKE ARTIST: Harvey David
LEAD VFX & FLAME ARTIST: Antonio Jimenez
VFX ARTISTS: Carl Godwin-Alvarez, Tommy Coulter-Liston, Rahul Karavadra, Toby O’Connell
VFX CREATIVE DIRECTOR: Phil Oldham
HEAD OF CG: Rebekah King-Britton
CG ARTISTS: Patrick Keogh, Keith Rogers, Heidi Prescott
MOTION GRAPHICS: Blind Pig
MOTION GRAPHICS ARTIST: William Smith
SENIOR PRODUCER: Rosanne Crisp
PRODUCER: Mary Musasa
PRODUCTION ASSISTANT: Yasmin Tilly
EXECUTIVE PRODUCER: Jenna Le Noury
COLOUR
COLOUR: Time Based Arts
COLOURIST: Simone Grattarola
SOUND
SOUND: Wave Studios Amsterdam
SOUND DESIGNER: Archie Presley
PRODUCER: Michael Hoogdorp
MUSIC SUPERVISION
MUSIC SUPERVISOR: Beth Urdang @ Selfsame Industries
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