Independent agencies Love Media and Yango have joined forces to form agency group Orchestra, with the Rubii platform powering it’s campaign optimisation and reporting.
Orchestra has been designed to bring brand, performance and data into one cohesive structure, one conductor.
Love Media MD Tony Woodward: “Gaining a deep understanding of each client’s unique business goals is key. We believe that prioritising both brand and performance strategies upfront is important to ultimately drive results for our clients – to deliver the outcomes that they need to grow their brands and build their customer base.”
In the past two years, Love Media and Yango have together won and retained a number of clients, including Surf Life Saving Foundation – Lotteries, Doctors On Demand, Byte Australia and Spaceship Financial Services.
Orchestra has also built a list of preferred independent partners in Social, Creative Services, Marketing Strategy and PR.
Eb Yusuf, head of strategy for Yango: “The Orchestra model allows us to offer fully flexible end-to-end solutions for clients who need holistic thinking but can’t afford to retain several specialist agencies at once. No red tape means we can make things happen, fast.”