Monday, June 5, 2023
  • Login
  • Register
Roastbrief US
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse
No Result
View All Result
Roastbrief US
No Result
View All Result

Islanders and Animation Collide in Love Island’s Easter Egg Filled Promo

Roastbrief by Roastbrief
July 28, 2022
in Advertising
Reading Time: 3 mins read
A A
Islanders and Animation Collide in Love Island’s Easter Egg Filled Promo
Share on FacebookShare on Twitter

Leanne Rule and KITCHEN at Jelly bring Love Island’s history to life

The OG of dating shows, Love Island, is back for yet another year of loveable contestants and spectacular memes!

To mark the start of series eight, Leanne Rule and KITCHEN collaborated with ITV Creative to create an animation full of sass and self-confidence reflecting the campaign idea ‘Love. We Own It.’  Using the perfect mix of charming character design and considered storytelling to bring iconic moments in Love Island history to life – including nods to signature villa landmarks, slow-mo entrances & the return of beloved Ellie Belly. 

Multifaceted artist & director Leanne Rule used her cheeky trademark style to design inclusive 3D characters, while her unique wit lent perfectly to the tone of the script, which she implemented throughout the narrative with precise comedy timing.

Of her process, Leanne comments: “There was so much room for fun here. The whole team was on the same page creatively and this made it really easy to get stuck in. My favourite thing is definitely all the tiny hidden references and jokes. There are so many silly nods and little tongue-in-cheek moments which made it a fab project to work on. I loved designing all the cheeky characters and getting them looking like love islanders, in my style. The team put everything together so beautifully and the way all the 2D assets merge with my 3D elements looks great.”

Director KITCHEN used their versatile mix of skills and style to optimise transitions and elevate the storytelling through crucial aspects of craft.

KITCHEN comments: “Turns out all those years of watching Love Island came in handy whilst drawing up the storyboards and trying to think of a few Easter eggs to sneak in there for the Love Island heads. To make it even better, Leanne’s design style went down a storm at ITV who were looking to do something different this year. We were able to stay close to Leanne’s style while making the 3D and 2D elements work together. Our team was quick and our process was smart and has resulted in something enjoyable and memorable that gets people hyped for some Summer viewing.”

The TVC aired on 14th May on ITV before Britain’s Got Talent and will also be promoted on OOH, digital and social.

Love Island returns this June on ITV2 and ITV Hub.

AGENCY: ITV Creative

AGENCY PRODUCER: Jill Findlay

AGENCY CREATIVES: Heidi Martin & James Copeman

AGENCY CAMPAIGN MANAGER: Charlotte Berman

PRODUCTION COMPANY: Jelly

EXECUTIVE PRODUCER: Sue Loughlin

PRODUCER: Tom Henneberry

DESIGNED BY: Leanne Rule

DIRECTED BY: KITCHEN and Leanne Rule

ShareTweetPin
Previous Post

Cadbury and The Prince’s Trust Encourages Brits to ‘Give A Doubt’

Next Post

22feet Tribal Worldwide wins digital duties for Porter

Related

Advertising

MABLE CHAMPIONS ALL KINDS OF INDEPENDENCE, LAUNCHING A NEW BRAND CAMPAIGN VIA BASTION

June 4, 2023
Advertising

GIGA! ENGAGES GREY SINGAPORE AND UNVEILS A FRESH CAMPAIGN TO CELEBRATE THE BRAND’S 4TH ANNIVERSARY.

June 4, 2023
Advertising

WESTPAC HONORS A MAGNIFICENT COLLABORATION FOR ORIGIN IN THEIR NEW CAMPAIGN CREATED BY DDB SYDNEY.

June 4, 2023
Advertising

JILA MINTS PROVE THEY’RE NOT FOR THE FAINT-HEARTED IN LATEST CAMPAIGN BY TRP.

June 4, 2023
Advertising

Lexus Australia Introduces the Inaugural All-Electric Lexus RZ in the ‘The Reason Is Ready’ Campaign by Publicis Groupe’s Team One Australia.

June 4, 2023
Agency

PNC Bank Appoints Arnold Worldwide as Agency of Record

June 4, 2023
Next Post
22feet Tribal Worldwide wins digital duties for Porter

22feet Tribal Worldwide wins digital duties for Porter

Discussion about this post

Sign up and get more benefits

Create a user account at roastbrief.us and get new benefits for free on our platform
  • Get the latest articles in your email
  • Manage your favorite content
  • Enjoy exclusive content just for you

Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry.
Privacy Policy
Send your press releases to: press@roastbrief.us

No Result
View All Result
  • Campaign
  • Agency
  • Entertainment
  • Innovation
  • Marketing
  • Metaverse

2023 Roastbrief is a digital media with global presence that seeks to share knowledge and updates about the creative industry. Privacy Policy Send your press releases to: press@roastbrief.us

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.