Over the last couple of years, there has been a lot of speculation about how the metaverse is going to affect the things one can do online.
Many believe that all we will be able to do via the metaverse is use avatars and participate in digital environment activities, but this new technology is going to allow for dozens of other changes.
It is going to change the way we work, the way we pay for products or services and the way we interact with others. In a way, it is an innovation that will take digitalisation to a whole new level.
How important is Innovation?
Innovation is everything when it comes to online services, regardless of whether the service has to do with buying groceries online or with playing Playtech’s casino games on your mobile phone.
Businesses need to keep up with all that is new and with every little extra that gets implemented after every technological breakthrough. Those who take their business online but who do not take all the necessary measures in order to keep their service updated will end up losing their customers to a newer and more user-friendly competitor.
Soon, online businesses not present in the metaverse may end up losing everything they have worked for, as internet users will start feeling an attraction to services, which they can find when they login to the digital world as their avatars.
A step towards the unknown
Something companies need to address before taking a full metaverse approach for their services is how they will make the process simpler for their audiences.
There are many people that see metaverse as something negative, and the only way to make them feel comfortable is to help them understand all the positive things that will follow when metaverse services become mainstream.
Being scared of the unknown is normal, of course, but nowadays, there are many ways to make things easier for one’s audience.
Not everyone is against the metaverse
Two out of three people see metaverse immersion as something positive, and in technologically advanced countries, there are ways to make everyday life a lot more interesting through the implementation of metaverse features.
South Korea is looking for ways to take things to the next level, turning cities like Seoul into smart cities by implementing metaverse technologies. This feels like a very bold move, but if the risk pays off, then the city’s officials will have accomplished something amazing.
Just think of how a city like Seoul can benefit from AI and metaverse powered public services.
What about commerce?
Physically going to a retail store is never going to stop, but the way people do their shopping in the future will not have much in common with what we have learned up to now.
The commercial innovations one can experience at retail facilities may be a little bit confusing for some, but retailers are trying to simplify the overall shopping experience and make things a little bit more “self-service”.
A very good example of the digitalisation of retail shopping is the Amazon Fresh checkout-free store initiative, which at allows shoppers to get their groceries without having to interact much with others.