A group of independents have formed the Alliance Outdoor Media Group, offering media agencies easy access to a network of outdoor assets.
Large format roadside providers Civic Outdoor, EiMedia and goa are founding members, with a significant presence on the Eastern Seaboard including static and digital outdoor assets.
John Lynch, head of OOH and audio partnerships at Omnicom, said: “Our focus is on delivering campaigns that deliver the best results for our clients, and we’re looking forward to seeing how this new alliance of independent providers can help us in achieving those results.”
Daniel McConochie, national sales director for Alliance Outdoor Media Group, said: “We understand and value the important role that agencies play in growing their clients’ businesses through outstanding media campaigns.
“We are eager to bring this unique and impressive collection of assets to the table to provide the reach and impact we know agencies are looking for.”
Adam Whitford, CEO of Civic Outdoor , said: “Our businesses haven’t been tasked with KPIs or directives from investors or third parties.
“Our site locations have been selected based on our unparalleled local knowledge on where to find engaged audiences and our businesses have been successful as a result.”
Kevin Malouf, CEO of EiMedia, said: “Independent media providers have been the backbone of the outdoor industry since its inception.
“The Alliance Outdoor Media Group is sensational opportunity to harvest the best local and independent assets into a national outdoor network that is repped and serviced by genuine experts in the outdoor industry.
“We are excited by prospect of welcoming more providers into the alliance – so watch this space.
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