Icon Agency has grown its Sydney footprint with an expanded office while announcing four new hires.
The new, two-storey office is located on the water at Pyrmont’s Jones Bay Wharf and houses an expanded Sydney team.
“Our pace of growth over the last two years has been astounding,” said Icon Agency co-founder and managing director, Joanne Painter.
“From 38 people in late 2020 to almost 80 staff now, this rapid expansion has been an exhilarating journey, which we hope to continue.”
Appointments based in Sydney include: Carly Vale, formerly senior ceative producer at Ogilvy Public Relations, joining Icon as senior program director on the Department of Health project. Carmen Famularo joins the Digital team as the senior UX/UI designer and the Sydney PR team welcomes two new account executives, Zoe Benham and Giorgia Rapella.
Also joining the team is Magdalena Kulbicka, who will head up Icon’s recently launched digital content production business, The Content Garden, located in Victoria’s innovation hub of Cremorne.
Meanwhile, Gerard Roche has been promoted to chief operating Ooficer for the Group.
Icon’s growth has been driven by strong performance which saw the agency double its revenue in 2021. A new, multi-year contract to provide content and translation services to the Federal Department of Health’s ageing team headlines the firm’s recent business wins.
Icon has also been nominated for PR Agency of the Year in Campaign’s Global Agency of the Year Awards, the only Australian firm nominated for the award.