With its sparkling white head and dark Irish stout body, Guinness is perhaps the world’s most recognizable pint. Playing it up, brewery and creative agency partner AMV BBDO has revealed a new out-of-home campaign featuring the iconic black beverage in classic summer scenes.
Building on last year’s ‘Looks Like Guinness’ campaign, the brand selected photographer Catherine Hyland to capture the black and white hues in the form of a chaise lounge, crashing waves and three surfboards in hopes of getting consumers in the mood for the summer months. ahead.
“Our new campaign celebrates all those sunny moments we’ve almost had and puts Guinness at the heart of British summer,” said John Burns, president of Guinness GB.
Each out-of-home activation is deliberately placed no more than 500 meters from bars up and down the country.
“The fact that Guinness can evoke a cool, refreshing, ice-cold pint before it even shows up is proof that it’s one of the most recognizable and iconic beer brands in the world,” said AMV BBDO creatives Ricardo Porto and Victor Bustani.
Support for the ad will also come from the press, social media, and below-the-line assets in certain outlets.