Glebe Farm, a British oat producer, has taken over the signs at Victoria station today (May 9) to joke about the lawsuit it won against other oat company Oatly last summer.
In collaboration with You Agency, the minimalist sign simply shows a picture of the family-owned company’s oat milk with the statement: “Oatly sued us. We won. Help us now to pay our lawyers. ”
The lawsuit arose when Oatly claimed that Glebe Farm’s oat drink, called PureOaty, infringed Oatly’s brand and trademark.
A judge in the Supreme Court dismissed the claims and ruled in favor of Glebe Farm’s brother and sister duo Philip and Rebecca Rayner in August 2021.
Another sign read: “Oatly sued us. We won. Because you can not beat true. British. Oatmeal. “
The Cambridge-based company claims to be making the most sustainable oat drink in the UK with the best carbon dioxide emissions class of 2021 for their UK oat milk, while 85% of oat milk is imported to the UK by other brands in the market.
“At a time when sustainability and the fight for local, British brands are at a record level, we wanted to remind people with a playful campaign that our oat milk is the most sustainable oat milk in the UK – and travels far less “food miles” to reach customers than most other brands, “said Philip Rayner.
“After winning the trial against Oatly, it has made us want to be more disruptive in our campaigns. We are known as the oat-milk brand that beat Oatly, but we are so much more than that. We are true, British oat m * lk. And proud of it. “
A recent study commissioned by Glebe Farm and conducted by Perspectus Global showed that 92% of 2,000 Britons surveyed would prefer to buy dairy-free milk made from British ingredients, with two-thirds saying it is because they want to support British farmers.
Rayner commented on the lawsuit in August after the win in an announcement on Glebe Farm’s website: “We have had the threat of this lawsuit, which has put our challenger’s mark on Oatly’s multinational business, threatening us for more than a year,” he said.
“We have always felt confident that we have not done anything wrong, and we were determined to combat Oatly’s claims that our brands were equal – something that has now proven to be wrong.
“You just have to look at the two products and packaging side by side to realize how different these brands are and how unnecessary these legal actions were.”
Lucy Hopkins-Parkinson, spokeswoman for Oatly, said: “Good work on the signs! We are flattered by the shout.
“We can not wait to open our British factory in Peterborough next year where we will also buy oats from British farmers and create around 200 new jobs.
“We wish our future neighbors good luck as we all work towards our common goal of a more sustainable food system. See you in 2023!”