Global Marketing and communications agency, Archetype, has made three senior appointments.
The agency has appointed Mickey Madgett as creative director, Claire Chapman as client services director and Leon Spencer as chief Sstoryteller, to contribute to the evolution of the business and inspire clients to think differently.
“The market has been tight for great talent but we got really lucky in that Claire, Mickey and Leon are exactly the type of people we need to take us on our next phase of growth. All three are change makers in their fields, and bring new and diverse thinking to the business.” said Karen Coleman, managing director, Archetype Sydney.
Creative director, Mickey Madgett has worked for some prolific brands and agencies including Thinkerbell, Momentum Worldwide, Guinness, in senior creative roles.
Madgett’s new role will see him work closely with APAC Creative Director, Lee Devine, and the Sydney leadership team to provide strategy-driven creative and content that delivers greater impact for clients.
“Archetype’s mission statement of ‘Building Magnetic Brands’ really resonated with me, and after chatting with the leadership team, it became clear that this is a place that really wants to make an impact for their clients.” Said Madgett
Hailing from Archetype Hong Kong and prior to that Unilever for over a decade, Chapman returns to Sydney to lead client services for the agency.
Hailing from Archetype Hong Kong and prior to that Unilever for over a decade, Chapman returns to her hometown of Sydney to lead client services for the agency.
Spencer has been appointed to lead content and editorial direction for the agency’s clients, as well as provide strategic guidance on messaging and campaigns targeting B2B decision makers.
“Storytelling is at the heart of the media landscape, and the team at Archetype has always been able to tell a good yarn. I’m very excited to be a member of that team myself. I look forward to drawing upon my years in journalism to help tell the stories that truly magnetise brands,” Said Spencer
Archetype’s roster of clients features consumer brands including ASUS, Cameo, Shopify, Chainalysis, Coursera, HTC Vive, Tile and enterprise clients Ericsson, Oracle, Smartsheet and VMware among others.