Wieden + Kennedy Amsterdam and Samsung have given a young man the best day he has ever had with his dad – an awesome sofa surfing adventure and an entertaining three-minute product feature commercial for the Galaxy A phone. The follow-up to the 2019 and (bizarre alien) 2020 spots by Wieden + Kennedy Amsterdam slot into the Awesome is for Everyone campaign.
The new TVC, directed by Vedran Rupic through Riff Raff, parodies the classic comedy adventure films and is supported by nine 15-second cutdowns for TikTok that highlight each of the key features across Samsung Galaxy range.
These films pay homage to the boundless creativity showcased by a generation of young creators around the world,” stated Ed Olhagaray and Ramona Tadoca, creative directors at Wieden + Kennedy Amsterdam. “For them, powerful, durable, affordable—awesome—devices are a need, not just a want.”
The campaign is running across Europe, the Middle East, Latin America and South East and South West Asia.
PRODUCTION COMPANY: Riff Raff Films
DIRECTOR: Vedran Rupic
EXECUTIVE PRODUCER: Tom Berendsen
PRODUCER: Christian Kuosmanen
PRODUCTION MANAGER: Savvas Stavrou
DOP: Nico Poulsson
1ST AD: Benji Edwards
VFX SUPERVISOR: Thorsten Rutz
AGENCY: Wieden+Kennedy Amsterdam
EXECUTIVE CREATIVE DIRECTOR: Eric Wuennoy, Mark Bernath
ART DIRECTOR: Cecilia Pignocchi
PRODUCER: Magda Czyz
DESIGNER: Lucille Fenouil
HEAD OF MOTION: Gustac con Platen
POSTPRODUCTION COMPANY: Business Club Royale
EDITOR: Elias Nilsson
POST PRODUCER: Henning Szpiro Eriksen
VFX SUPERVISOR: Anders Nyman (Dupp Films)
COLOURIST: Julien Alary