Biscuit’s Ben Strebel directs colourful TV ad
Virgin Atlantic is inviting viewers ‘See The World Differently’ in its latest campaign from Lucky Generals.
The campaign – which introduces the new endline – acknowledges the travel industry is entering a new era.
The campaign will launch with a gloriously colourful 60-second TV ad directed by Ben Strebel at Biscuit. The film focuses on a group of charismatic characters through from the airport to aboard the plane. Customers and crew alike joyfully do their own thing, set to the song ‘I am what I am’: a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird
The campaign will champion the rich individuality of the airline’s people and customers, building on research that travellers find most airlines’ crew to be impersonal in their service.
There will also be a print campaign made up of beautifully rich shots of Virgin Atlantic crew and customers, with lines championing their individuality. These include a confident businesswoman saying “I am my own captain”, a family arriving for their holiday saying “A crew like no other” and a female Captain with the line “Born to fly”.
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