TBWASydney encourages business owners to do more of what they love
Nobody starts a small business to do the admin, but we all know it’s essential to success. In its new campaign from TBWASydney, Intuit QuickBooks shows that with its invoicing, expense management and payroll software, small business owners (SMBs) can tap into their business side to do more of what they truly love.
“We’re thrilled to have worked with the TBWA/Sydney team to launch this new campaign celebrating small business owners. Once again, we believe we have delivered a campaign that not only promotes QuickBooks in a differentiated way, but also truly gets the challenge that so many small business owners face of being able to ‘tap into’ the admin and financial part of their business so many want to avoid or push to the side,” said Intuit QuickBooks Australia’s marketing director, Jane Merrick.
“We hear from so many of our customers that before using QuickBooks they struggled with feeling bogged down and overwhelmed with business admin and finances. For them even the smallest wins are critical, whether it’s expanding service lines or hiring an employee – it’s something to be supported and celebrated. Our new creative aims to show that with the help of the right tool – QuickBooks, you can master these tasks easily and get back to focusing on doing what you love.”
The campaign films feature original tracks created for QuickBooks that are set to evolve with further iterations of the campaign.
‘Tap into your business side’ follows the launch of the ‘Makes me the _____ of accounting’ campaign last month. Together the campaigns reinforce QuickBooks’ mission of backing accountants, bookkeepers, and business owners to achieve success their way.
TBWASydney creative director, Stu Tobin, added: “It’s not every day a brand lets you compose a G-Funk inspired track to deliver their cloud accounting software proof points. Big thanks to our good friends at QuickBooks, Otis, Division, Pool and of course the real small businesses we featured.”
The latest integrated campaign will be running across TV, BVOD, YouTube, OOH, social, digital and PR.
CMO: Jane Merrick
GLOBAL BRAND STRATEGIST: Stephanie Brown
HEAD OF SMB MARKETING: James Barnett
HEAD OF ECOSYSTEM: Elizabeth Harper
CREATIVE AGENCY: TBWASydney
MEDIA AGENCY: UM/Reprise
PRODUCTION COMPANY: DIVISION
DIRECTOR: Matt Kamen
PRODUCTION COMPANY: The Pool Collective
PHOTOGRAPHER: Ingvar Kenne